Purpose This study aims to investigate the impact of tour guides’ ethical behavior on tourist satisfaction, intention to revisit and to recommend and examine whether gender plays a moderating role in these relationships. Design/methodology/approach The study was conducted in the Cappadocia Destination in Turkiye. A total of 910 participants were included in the study. The partial least squares structural

Purpose Language barriers have always been obstacles to traveling abroad, making travelers less interested. This study aims to investigate how ChatGPT, as a translator, affects travelers’ behavioral intentions based on the perceived language barriers using the ChatGPT voice translation app. Design/methodology/approach A total of 531 responses were collected over a specific survey period using a cross-sectional

Purpose This paper aims to present findings from a preliminary study aimed at investigating sustainability practices and managerial perceptions within European luxury tourism companies. The study addressed two key research questions: What is the present state of sustainability practices in the luxury tourism sector? What are the managers' perspectives and the prevailing trends in the adoption of sustainable

Purpose This study aims to provide insights and guidance for future research on service robot acceptance in the tourism and hospitality (T&H) domain through a comprehensive literature review. Design/methodology/approach A total of 249 journal articles, retrieved from the Scopus and Web of Science databases, were reviewed using an inductive analysis method. Findings Since its emergence in 2008, the

Purpose The issue of excessive carbon emissions continues to be a critical global challenge. As a prominent mode of transportation for long-distance travel, aircraft is widely acknowledged as a significant source of these emissions. Carbon offset initiatives function as ecological measures, helping to reduce the negative environmental impact. This study aims to explore how benefit appeals (BA) within

Purpose The academic background of tourism marketing dates back to the 1960s. There had been a slight increase in its capacity until the early 1990s. However, since then, it has boomed, reaching thousands of scientific journal articles and tens of scientific books published only in English each year. Therefore, this study aims to present how tourism marketing has progressed academically within the

Purpose People with visual impairments or blindness (PwVIB) are mostly excluded from tourism activities. Despite the rise of assistive technology (AT) solutions in Tourism, acceptance remains low because of the difficulty of providing the right functionality, effectiveness and usability. Arguably, it can be said that disability-oriented training can affect the latter two and, therefore, an AT solution’s

Purpose The purpose of this study is to investigate the factors influencing green travel intentions within the tourism sector. By examining the moderating effect of green knowledge within the theory of reasoned goal pursuit (TRGP) framework, the research aims to enhance understanding of green travel decision-making and contribute to the development of strategies that promote sustainable travel practices

Purpose This paper aims to synthesize the evolving research of human–robot interaction (HRI) in the hospitality and tourism industry, identifying gaps and setting directions for future research. Design/methodology/approach Using a mixed-method approach, the study combines inductive co-citation analysis with deductive theory-context-characteristics-methodology analysis. Findings The findings trace the

Purpose The purpose of this study is to examine the state of the literature related to the psychophysiological effects of travel, to identify gaps in the literature and to propose a vision to guide research between now and 2050. Design/methodology/approach The study was guided by a systematic literature review which started with more than 2,100 papers. The extant review and its findings are written

Purpose Tourism faces a range of interconnected and potentially transformative global risks – collectively considered an evolving polycrisis – that have not been adequately defined and understood. As a result, the industry struggles to proactively anticipate and mitigate potential future challenges, while governments lack insight for strategic longer-term decision-making on tourism development. The

Purpose This study emphasizes the growing significance of destination attributes in shaping the experiences and behaviours of gastronomy and culinary tourists. Understanding both core and complementary attributes of a gastronomy tourism destination is crucial for its sustainable development. However, there is a lack of a reliable measurement for tourists’ perceived attributes of gastronomy tourism

Purpose This paper aims to strengthen the connection between therapeutic built environments and tourism research and practice. While there is evidence in the importance of the Built Environment (BE) of cities, workspaces and health-care facilities to health, the BE of facilities for tourism in relation to health remains relatively unexplored. Design/methodology/approach The paper conducts an exploratory

Purpose This study aims to discuss the possible consequences of food crises caused by unsustainable food production and distribution, as well as how the rapid depletion of food resources may affect human life, destinations and the food tourism industry. Design/methodology/approach To address the lack of research examining the impact of sustainability issues and food crises on food tourism, this study

Purpose This paper aims to systematically review the application of artificial intelligence (AI) in the tourism industry. By integrating human–computer interaction, machine learning, big data and other relevant technologies, the study establishes a comprehensive research framework that explores the systematic connections between AI and various facets of tourism. Design/methodology/approach This paper

Purpose This paper aims to present a research framework examining how hotel ratings can be affected by travel purposes (business vs leisure). It explores theoretical foundations, introduces hypotheses and outlines the methodology used in six studies to investigate connections between trip types, work-related factors, hotel ratings and other variables. The goal is to enhance understanding of factors

Purpose This study aims to explore the relationship between Generation Z (or Gen Z) consumers’ decision-making styles and electronic word-of-mouth (eWOM) use in the tourism sector. Drawing on the consumer style inventory (CSI) model and the theory of reasoned action (TRA), the research examines how specific decision-making styles influence Gen Z’s propensity to use eWOM recommendations for accommodation

Purpose Only a small number of studies have analysed the sustainability of the socio-cultural impacts of volunteer tourism (VT). Existing research tends to focus on volunteers, the host communities and organisations, while the interconnectedness between theories (of capitals) and concepts (i.e. empowerment and sustainability) have received minimal attention. Sustainability is considered both an effect

Purpose Previous research acknowledges the importance of stakeholders for destination branding. However, there is a lack of studies examining which specific online user discourses are triggered by stakeholder responses to destination brand communication. To address this gap, the purpose of this study is to analyze online user discourses initiated by stakeholder’s reactions to a destination image video

Purpose The purpose of this paper is to critically examine and address the historical gender biases within heritage tourism, particularly focusing on the marginalisation of women’s narratives, and subsequently, to advocate for a more inclusive and gender-neutral approach in both the interpretation and management of cultural and heritage tourism. Design/methodology/approach Rather than adhering strictly

Purpose Music and sound have been used pervasively to enhance the tourism and hospitality experience. Incorporating music into a brand’s identity has the potential to influence consumer perceptions and decision-making. This study aims to identify how sonic branding influences consumer attitudes and engagement patterns with hotel brands by using feelings as information theory and applying the effects

Purpose This study aims to identify Critical Success Factors (CSFs) for tourism route development and proposes a tailored conceptual model. It addresses a comprehensive range of tourism routes, considering their respective goals and performance. Design/methodology/approach The authors applied a qualitative approach to investigate five tourism routes, interviewing 31 current and former members and examining

Purpose Due to the nonrenewable nature of most geoheritage sites, restoration and reconstruction can be extremely difficult or even impossible. The purpose of this study is to create a model for the management of geoheritage conservation and vulnerability. Design/methodology/approach To develop the initial research model, two steps were taken. First, a systematic review of previous literature was conducted

Purpose COVID-19 halted global tourism, prompting stakeholders to use virtual reality (VR) tourism to maintain interest. Due to technological advancements and wider internet access globally, VR tourism has become increasingly popular. Guided by the attention-interest-desire-action (AIDA) model and the technology acceptance model (TAM) frameworks, and with the inclusion of personal innovativeness, this

Purpose This study aims to develop and test a model of the wellness spa hotel experience. The model proposes that experiencescape dimensions (sensory, functional, social, natural and hospitality culture) are important antecedents of guest satisfaction with a wellness spa hotel experience. The study also tests the relationship between satisfaction, wellness-induced well-being, experience co-creation

Purpose This paper aims to estimate the price premium for a sea view on room rent in a Nordic context, i.e. where proximity to the sea is not valued for the presence of swimmable beaches and suntanning activities. The analysis also explores regional and seasonal variations in price premiums. Design/methodology/approach To do so, the study uses information from a Web search of room rents during winter

Purpose In view of the rapid growth of micro vacation trend in post-pandemic era, this study aims to identify the underlying motivational factors for micro vacation by developing and validating a measurement scale, while explore the influence of micro vacation motivation on travel intention. Design/methodology/approach This research adopts mixed methods. Nine dimensions with 38 items are initially

Purpose This study aims to address the need for robust conceptual foundations in the digital nomadism discourse through a systematic literature review (SLR). It delves into digital nomadism within sustainable tourism, providing valuable insights to foster community development. Design/methodology/approach This study uses a rigorous eight-step process that combines an SLR and a system dynamics approach

Purpose This study aims to investigate Vietnamese hotel workers’ use of national stereotypes in cross-cultural service encounters. The study extends the existing knowledge on service failures and recovery attempts by illustrating how national stereotypes could inform these decisions through the lens of the script theory. Design/methodology/approach In this qualitative study, 34 service providers were

Purpose This study aims to investigate how source attractiveness (including platform credibility, product appeal and streamer attractiveness) and information quality impact viewers’ cognition and flow state. Additionally, it examines how these factors influence the development of consumer attitudes and behaviors toward livestreamed tourism shopping, as well as the moderating roles of perceived risk

Purpose This paper aims to critically examine the discourse on the disability workforce in Australian tourism policy and planning documents. Design/methodology/approach This research draws on a database of 490 Australian tourism policy and planning documents, across national, state, regional and local levels of governments, destination management organisations and peak industry bodies, to systematically

Purpose Responding to the need for exploration of psychological predictors influencing innovation, this study aims to examine the impact of psychological ownership (PO) in employee innovation behavior (EIB) with a focus on psychological empowerment (PE) and employee resilience (ER) as mediators. Design/methodology/approach Data was collected from full-time employees working in travel agencies and five-star

Purpose This paper aims to cover mental health research related to tourism and hospitality, starting in 1984, and track its development until 2020. Relevant research published between 2020 and 2023 during the COVID-19 pandemic is also reviewed to determine how this research stream is evolving. Design/methodology/approach A detailed search of Scopus and Google Scholar yielded 4,790 mental health studies

Purpose Travel bragging, driven by impression management, is common on social media. However, straightforward bragging can create negative perceptions. To mitigate this, tourists often turn to humblebragging, but its effectiveness is unclear. This study aims to examine whether humblebragging elicits more positive responses from viewers than straightforward bragging. Design/methodology/approach Drawing

Purpose Information and communication technologies are being increasingly used across various sectors including the tourism industry. However, equitable access to online information remains a significant challenge, especially for people with disabilities (PwD). There is a pressing need for research into the accessibility of the internet to promote social equality. This study aims to identify patterns

Purpose This paper is part of Horizon 2050 series of papers. This paper aims to highlight the importance of stronger engagement with ethical philosophy in tourism. A number of potential research streams are identified. Design/methodology/approach The paper first introduces several theories of ethics. It then reviews the history of tourism’s engagement with ethics, especially within academia. Subsequently

Purpose This study aims to reveal residents’ individual perceptions of nature-based destination development and preferences for infrastructure and tourism superstructure development among communities that rely heavily on wildlife tourism. Design/methodology/approach A discrete choice experiment (DCE) was used among the Maasai community based in the villages and towns near the Maasai Mara National Reserve

Purpose This study aims to provide an overview of the regenerative concept and how this can be implemented in adventure travel. It looks into the history of sustainable adventure tourism and showcases best practice examples. This study is encouraging operators within the adventure tourism industry to adopt a regenerative approach. Design/methodology/approach A comprehensive literature review on the

Purpose Tourism is integral to the United Nations’ Sustainable Development Goals (UN SDGs) and is closely linked to air transport. This paper aims to explore their relationship, emphasising impacts on accessibility, connectivity and collaborative efforts between airlines, destination management organisations and stakeholders. Improved air transport contributes to tourism-led growth, economic development

Purpose This study aims to examine how dynamic pricing impacts customer perceptions of restaurants and sentiment toward prices via online reputation metrics. In addition, to deepen the debate on dynamic pricing, a novel definition is drawn by exploring the specific forms of discrimination that can manifest in different industries. Design/methodology/approach Leveraging a comprehensive data set of restaurant

Purpose This research paper aims to conceptually explain the dark side of the metaverse from customers’ perspective in the hospitality and tourism industry. Design/methodology/approach A comprehensive analysis of the existing academic and practice-based literature on the metaverse, including its related concepts such as social media and e-commerce, was undertaken to conceptualise the metaverse dark

Purpose This study aims to investigate what drives tourists to continue using ChatGPT for travel purposes. This study focuses on the impact of parasocial interaction on tourists’ intention to continue using ChatGPT. It also examines how satisfaction mediates this relationship and the role of technology anxiety as a moderating factor. Design/methodology/approach Using a sample of 606 tourists in popular

Purpose This paper aims to understand tourist behavior in Indian rural tourism by integrating the stimuli-organism-response (SOR) framework, service quality model (SERVQUAL) model and theory of planned behavior. It investigates the role of positive tourist-host interactions, destination image, trust and attitude in shaping pro-tourism intentions. Additionally, it explores the moderating effect of Indian

Purpose The purpose of this paper is to show the spatial extent and growth of tourism and its likely patterns as past forces of change are replaced by new pressures to reduce climate change and meet new definitions of success. Design/methodology/approach The approach involves a review of changes that have occurred over the Horizon period with a focus on the spatial spread and development of tourism

Purpose The purpose of this study involves analysing the factors of and barriers to innovation and their respective impacts (directly and indirectly) on the competitiveness of both destination and their host companies. Design/methodology/approach Based on primary data collected by questionnaire from a sample of 119 companies operating in the tourism sector in the autonomous region of Madeira (Portugal)

Purpose Consumer co-creation is a relational process through which consumers’ experiences, resources and knowledge are exchanged. This study aims to investigate the indirect effects of social capital on consumer co-creation behaviors, especially citizenship behaviors, through psychological ownership. Design/methodology/approach A survey was designed to measure social network, trust and shared vision

Purpose This paper aims to uncover the insights derived from past experimental studies in promoting sustainable tourism. It also advocates for leveraging future experimental designs to position tourism as a catalyst for positive change toward sustainable development goals. Design/methodology/approach A review of previous literature examines the contributions of experimental design in both tourist studies

Purpose The purpose of this study is to investigate environmental factors impacting Ajanta mural deterioration, assessing global tourism effects and visitor conduct on cave environment and murals. This study recognizes stakeholder roles in conservation, providing data-driven insights to guide institutions like the Archaeological Survey of India. The objective is sustainable tourism practices to balance

Purpose This study aims to provide an overview of the development of tourism information technology from a macro perspective of the chronological lineage of tourism and information technology from its origins to the present. This study also explores the progression of tourism information technology, its implications and its future directions based on a macro environmental analysis framework comprising

Purpose The impact of digital technology in the wider travel field has been substantial and significant, changing both the competitive landscape of businesses and the behavior of travelers. However, we are now on the cusp of new digital developments encompassing cloud computing, blockchain, internet of things (IoT) and above all, artificial intelligence (AI), which are predicted to disrupt the business

Purpose Peer-to-peer accommodation (P2PA) has witnessed remarkable growth across the globe recently. However, acceptance of P2PA among residents in developing economies is still fraught with several challenges. The paper aims to extend the constraint–negotiation framework to examine the motivations, perceived constraints, negotiation strategies and the role of learned helplessness of local residents

Purpose The aim of this paper is to provide a narrative review of previous research on tourism demand modelling and forecasting and potential future developments. Design/methodology/approach A narrative approach is taken in this review of the current body of knowledge. Findings Significant methodological advancements in tourism demand modelling and forecasting over the past two decades are identified

Purpose In recent decades, a significant number of research contributions have been made to the intersection of digital technologies and the tourism industry. However, a thorough examination of digitalization and digital transformation in the tourism industry has not been given sufficient consideration. This study aims to provide a bibliometric review of digitalization and digital transformation research

Purpose By focusing on Sustainable Development Goal 12 (SDG 12) and tourism automation, this perspective paper aims to investigate how tourism and automation will work to create a world in which tourism has more sustainable production and consumption patterns. Design/methodology/approach This perspective paper reviews the past developments of automation in tourism in the context of sustainable production

Purpose This paper aims to review research on mental health and well-being (MHW) in tourism, which the United Nations addresses in Sustainable Development Goal No. 3 (SDG 3). The authors also pinpoint future directions regarding how tourism can contribute to this goal from theoretical and practical standpoints. Design/methodology/approach The authors review the literature on MHW in tourism from the

Purpose The emergence of virtual reality (VR) has the potential to revolutionize various industries, including tourism, as it delivers a simulated environment that closely emulates real-life experiences. Therefore, this study aims to explore how the factors, i.e. enjoyment, emotional involvement, flow state, perceived privacy risk, physical risk and cost, influence the customers’ intention to use VR

Purpose Existing tourism review articles have limited review topics and cover a relatively short period. This review paper aims to extend the coverage of the previous literature and enhances the completeness of tourism-related studies to provide comprehensive tourism-related literature from 1945 (World War II onward) to 2022. Specifically, this paper reveals the major research themes present in published

Purpose Based on social cognitive theory, this study aims to explore the psychological mechanism behind consumer verification behavior following tourism e-commerce live-streaming. Design/methodology/approach Based on grounded theory, data were collected through 20 semi-structured in-depth interviews and analyzed. Findings This study identified that companies commonly use reminder messages and secondary

Purpose Designing an effective metaverse experience through a tourism digital-twin platform is crucial to the success of metaverse tourism. How such a digital-twin platform should appeal to target users, however, lacks exploration. The study aims to advance a conceptual contribution by successfully creating a metaverse experience through a well-designed digital-twin platform. It also aims to show how

Purpose This study aims to address the macroeconomic factors effect on the travel and leisure (T&L) industry throughout Europe within the context of the Russo-Ukrainian war that have started on 24 February 2022. Specifically, top tourist destinations are analysed, such as Spain, France, Italy and Portugal, as well as Europe in general. Design/methodology/approach This study adopts the panel regression