Purpose

This study aims to develop and test a model of the wellness spa hotel experience. The model proposes that experiencescape dimensions (sensory, functional, social, natural and hospitality culture) are important antecedents of guest satisfaction with a wellness spa hotel experience. The study also tests the relationship between satisfaction, wellness-induced well-being, experience co-creation and word-of-mouth (WOM).

Design/methodology/approach

Data was collected in the post-pandemic period, during September–November 2022 from 567 domestic guests who had stayed in a wellness spa hotel in Serbia.

Findings

Besides the social experience scape dimension, all other dimensions of experiencescape (sensory, functional, natural and hospitality culture) were found to be positive drivers of guest satisfaction with a wellness spa hotel experience. The relationship between satisfaction, wellness-induced well-being, experience co-creation and WOM was also supported.

Originality/value

This study emphasises the role of experiencescape in concurrence with the antecedents in cultivating guest satisfaction with a wellness spa hotel experience, which further influences wellness-induced well-being, experience co-creation and WOM.

中文翻译：

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健康水疗酒店体验：来自塞尔维亚水疗酒店客人的证据

 目的

本研究旨在开发和测试健康水疗酒店体验的模型。该模型提出，体验景观维度（感官、功能、社交、自然和酒店文化）是宾客对健康水疗酒店体验满意度的重要先决条件。该研究还测试了满意度、健康带来的幸福感、体验共同创造和口碑 (WOM) 之间的关系。

设计/方法论/途径

数据是在 2022 年 9 月至 11 月大流行后时期从曾入住塞尔维亚一家健康水疗酒店的 567 名国内客人中收集的。

 发现

除了社交体验景观维度外，体验景观的所有其他维度（感官、功能、自然和酒店文化）都被发现是客人对健康水疗酒店体验满意度的积极驱动因素。满意度、健康引发的幸福感、体验共同创造和口碑之间的关系也得到了支持。

 原创性/价值

本研究强调了体验景观与前因在培养客人对健康水疗酒店体验的满意度方面的作用，这进一步影响健康引发的幸福感、体验共同创造和口碑。