Career mobility is common among hospitality and tourism graduates, often moving from one industry to another (cross-industry career mobility). The current study aims to investigate motivations for cross-industry career mobility. Moreover, this study identifies transferrable skills and sources of such skills from college and work experiences. Although previous studies have advanced our understanding

Emojis in social media travel sharing are an effective tool for enhancing emotional expression or promoting semantic interpretation. However, the visual appeal of emojis as small icons remains uncertain. This study shows that using facial emojis in desirability travel sharing enhances tourists' visual attention and social media engagement. In contrast, using non-facial emojis in feasibility travel

Service robots tackle labor shortages and improve customer experiences. While research has examined factors affecting robotic adoption, the impact of social crowdedness remains unexplored. Through a multi-experimental design, this study adopts a dual-role perspective to investigate how social crowdedness interacts with prominent robot-related factors (i.e., conversation initiation and personality)

Utilizing the Value-Belief-Norm (VBN) theory and Environmental Commitment Theory (ECT) as foundational frameworks, the research introduces and tests the Personality-VBN-Commitment (PVC) model. Results indicate that individuals with a robust personal norm for sustainability are more inclined to engage in pro-environmental behaviors while traveling. Additionally, the study underscores the role of personality

The analytical framework of the cognitive-affective-conative (CAC) model was utilized in this study to explore the cognitive and emotional responses of tourists to the historical places they visit. This approach considers how tourists perceive their ancestral place, how much they care about it, and how likely they are to return or recommend it to others. The relationships among perceived existential

Resident-tourist interaction is an effective way to achieve higher experiential value for tourists. However, little is known about the role of tourist emotion in the resident–tourist value co-creation (RVC) process. Grounded in emotion as social information theory, this study proposes a moderated mediation model and explores whether and how tourist gratitude expression promotes RVC. Based on survey

Artificial intelligence (as well as generative AI) has been increasingly applied in the tourism and hospitality industry and has an important impact on the work behavior of practitioners. Drawing from the transactional theory of stress and coping, this study is to clarify the mechanism of potential negative impact of AI on the work outcomes of tourism and hospitality practitioners who use generative

The adoption of digital menus accessed through quick response (QR) codes has witnessed a notable upsurge. Despite potential benefits for restaurant operators, the nuanced effects of QR code menus on customer behavior and experience remain relatively unknown. This research investigates the influence of menu presentation (QR code vs. traditional) on customer loyalty. In two studies, we find that QR code

Consumption in solitude had been stigmatized as social ineptitude and perceived negatively. Due to the demographic changes and lifestyle choices, more consumers started to engage in solitary consumption. However, there is a paucity of research on how solo consumers evaluate services. This study examines whether solitude motivation (voluntary vs. involuntary) has any effect on value perception of solo

Despite increasing attention to influencer marketing in the food industry, research on influencer marketing in the restaurant segment is limited. Drawing on social comparison theory, this study aims to investigate how customers’ social comparison orientation (SCO) affects the effectiveness of influencer marketing for restaurants via influencer–follower relationship dynamics. Specifically, this study

With people in modern society increasingly feeling alienated, their desire for relatedness satisfaction simultaneously strengthens. A somewhat different phenomenon observed is that people book P2P accommodations for private rather than shared space with other strangers. This study proposes a novel social cue to be integrated into P2P accommodation marketing, displayed close relationships in a host's

Based on construal level theory and mental simulation theory, this study explores how the congruence between sharing type, pictorial richness, and tourism activity in travel sharing influences the perceived usefulness of text-image content. The findings from two experiments demonstrate that: aligning relaxing (challenging) tourism activities with feasibility (desirability) sharing significantly enhances

Considering the unique mechanism underlying time of day effects due to biological clock on cognition, mood, and behavior, this study seeks to investigate the time of day effects on consumers' online review characteristics in the context of homestay platforms. Mixed approaches were employed, where the textual analysis and econometric analysis were based on the dataset with 189,523 reviews received from

The study investigates the mechanism of hospitality employees' recovery during break times at work. It adopted semi-structured in-depth interviews targeting twenty-nine hotel employees in Japan. The results provide nine recovery activities falling into four categories: cognitive, relaxation, nutrition intake, and social activities. Eight recovery experiences are also found, including two new types

This study aims to develop a scale to measure marathon tourists' personal development (MTPD) by employing a rigorous scale development methodology. A qualitative study involving 21 in-depth interviews was conducted to generate a pool of items. These items were then validated through two extensive surveys with 504 and 452 participants, respectively. Results show a six-dimension 23-item scale for measuring

As teaming humans and robots becomes increasingly common in hospitality organizations, it is crucial to understand factors that facilitate and hinder human-robot collaborations. Building upon the Job demands-resources (JD-R) theory, this research examines how service robots' human likeness and job design factors affect hospitality employees’ perceptions and collaboration intentions. Data was collected

This study explored how homeland tourists (those who visit their origin home/homeland for vacations) construct nostalgic experiences in virtual tourism spaces. Based on traditional-village digital museum (TVDM) tourism, we adopted a phenomenological approach to investigate the ways homeland tourists evoke and experience nostalgia in digital environments. The results indicated that the digital-induced

Corporate social responsibility (CSR) in the hospitality industry has received increased attention from both practitioners and researchers in the past two decades, due in part to growing concerns regarding hospitality operations' impact on the environmental, social, and economic well-being of their communities. While research has enhanced our understanding of CSR's influence on hospitality employees

This study explores the impact of generativity on supporting sustainable tourism development (SSTD) in Jecheon City, South Korea, a destination renowned for its captivating natural landscapes, including a national park and a lake. Faced with the environmental challenges posed by increasing tourist numbers, this research employs a mixed-method approach to investigate the causal relationships between

This study explores how life-role transitions influence tourists' intention to visit paradox destinations characterized by contradictory features. The findings from four studies indicate that major life events, such as completing education or entering matrimony, strongly intensify the desire to visit specific destinations, more so for individuals who are less seasoned in travel. This trend can be explained

Entrepreneurial tourism activities are strongly embedded in their regional context. The causes behind the imitative behaviors of start-up tourism small and medium–sized enterprises (SMEs) are complicated and need further exploration. This study aims to identify causal configurations of tourism SMEs’ imitative entrepreneurship to address the core question: "Why do start-up tourism SMEs imitate?" by

Research on tourist citizenship behavior (TCB) has gained increasing attention. However, the influence of host-tourist interaction on TCB is yet to be thoroughly explored. Utilizing the social information processing theory, this study develops a dual-mediation model to examine the influence of sincere social interaction on TCB, considering the perspectives of “self” and “relationship”, and examining

Sustainable entrepreneurship is an effective way to address tourism externalities to achieve sustainable tourism development. However, few studies have focused on how to improve sustainable entrepreneurial performance, which is a key issue for sustainable entrepreneurship research in tourism. While existing studies have emphasized the value of partnerships in achieving sustainability goals, little

The aging population is becoming a growing concern worldwide, and adult child-parent travel plays a positive role in active aging. Previous studies on family travel with aging parents focused on adult children's perceptions of conflicts during travel, neglecting the influences of daily intergenerational relationships on pre-travel and post-travel behaviors. This study builds upon the solidarity-conflict

This research employs an exploratory sequential mixed-methods design in three successive studies to investigate why tourists avoid certain destinations. Initially, a qualitative approach (Study 1) using phenomenology was adopted through semistructured interviews. Preliminary results identify that the destination avoidance phenomenon is pertinent to seven themes: poor tourism product, poor image and

Stories are a powerful tool for enhancing tourism. However, the factors that contribute to effective destination storytelling are poorly understood. Hence, this study investigates how destination type and destination gender influence the destination story design. Four scenario-based experiments were conducted online, using various experimental stimuli. This study verified the matching effect between

The prevalence of ChatGPT (and generative artificial intelligence in general) has precipitated a paradigm shift in diverse industries, including tourism and hospitality. ChatGPT revolutionalises all business functions (from marketing to operations), empowering tourism and hospitality organisations to transform and innovate their business models. This study seeks to comprehensively examine the use and

The optimal destination decision made by a group is the one that perfectly balances group utility maximization with individual satisfaction. The power structure of the group and personal interactions underpinning group decision-making will directly determine individuals’ evaluations of and emotions generated by these decisions. However, research has not sufficiently revealed this pattern, which limits

Museums are venues centred around experiences, and the sensory experiences therein offer exemplary opportunities to construct tourists' attitudes and develop emotional resonance. Based on embodied cognitive theory, this article aims to explore the dimensions of museum sensory experiences and how they shape place identity. Findings were drawn from a pair of studies. Study 1, which was qualitative and

Online reviews generated by digital technology play a significant role in promoting value co-creation among sports tourists. However, the existing literature on this relationship needs further research on the underlying influence processes. Based on the C-A-C framework, this study found that the characteristics of online reviews and reviewers significantly affect sports tourists' perceived value, shaping

This study proposes a three-step analytical framework to examine the proximity between Airbnb listings and points of interest (POIs), and to evaluate the spatial dependence between them across dimensions. Grounded in Tobler's first law (TFL) of geography, this framework integrates standard deviational ellipse, average nearest neighbor, and geographically weighted regression methods. The framework is

Different voices may have persuasive effects on individuals’ decision-making processes; however, in the tourism context, little attention has been paid to online paid tour guide audio. This study investigates how the voice characteristics of tour guide audio play a persuasive role in tourist purchase decisions. Drawing on the stereotype content model, we identify two voice characteristics: perceived

Emotions are critical antecedents to learning in the academic education context. However, how emotions flow, and how emotions affect learning in study tours remains unclear. This case study focused on a UNESCO study tour program, the Panda ambassador 2023, to address the gap. A mixed-method approach was applied, collecting data through daily questionnaires, written diaries, and interviews. A wide spectrum

Drawing on value co-creation theory, this study proposes a novel model that incorporates the hotel brand type and star rating into the “customer participation—customer brand engagement—brand preference” model to explore their impacts on the formation of customer brand preferences. Data collected from 330 hotel patrons were analyzed to test the proposed model. The results suggest that customer participation

The importance of vulnerability in shaping the continued prosperity of communities has gained traction across social sciences. This study seeks to delineate the way tourism demand and supply have spatially and temporally influenced community social vulnerability. A spatiotemporal tourism-vulnerability model was developed for all counties in the contiguous United States, empowering practitioners to

This study aimed to explore effective corporate social responsibility (CSR) communication strategies to increase hotel guests’ engagement in climate change initiatives. Utilizing regulatory fit theory and construal level theory, three scenario-based experimental designs were devised. These designs empirically analyzed the responses of 1500 hotel guests to 12 different types of CSR communication messages

Restaurant and foodservice industry contributes a substantial amount of food waste each year, which makes it a concern to the society. Reducing food waste requires active involvement from consumers, and advertising messages could possibly encourage consumer involvement by increasing their awareness of the food waste issue. To promote restaurant consumers' positive intentions to reduce food waste, this

Researchers have recognized animals' psychotherapeutic roles in mental health, emphasizing the importance of human–animal interaction and relationships. However, empirical evidence supporting the mental health benefits of animals in a tourism context is lacking. To address this gap, a mixed-method approach featuring a triangulation design was used to determine how human–animal interaction can enhance

The United Nations 2030 Agenda for Sustainable Development emphasizes the importance of fostering “full and productive employment and decent work,” highlighting the significant challenges in attracting and retaining staff in the hospitality and tourism sectors. However, our understanding of sustainable employment remains fragmented and is not yet fully comprehended. To address this knowledge gap, this

Consumers are placing increasing importance on their health experiences during their hotel stays. Previous studies have explored the various factors influencing consumer health experiences from multiple independent micro-perspectives, such as hotel environment and service type. In addition to the lack of generalization of influencing factors and outcomes from an overall perspective, existing research

Social media influencer (SMI) marketing implemented by tourism and destination managers has attracted widespread academic attention in recent years. Efforts have been made to evaluate the effectiveness of SMI in destination marketing using source credibility, informativeness, and SMIs’ relationship with their followers. However, extant literature has paid limited attention to capturing and understanding

Unsafe visitor behaviors jeopardize their safety and destination sustainability, urging effective tourism safety communication to foster compliance. Utilizing construal level theory (CLT) and elaboration likelihood model (ELM), this study investigated how social norms (descriptive vs. injunctive) and anthropomorphized roles (friend vs. mentor) jointly shape visitors’ safety compliance behavior. The

The temporal distance between purchase time and departure time is inherent within travel purchase decisions. Construal level theory suggests that construal congruence between various dimensions of psychological distance leads to positive effects. Hence, this study explored whether the spatial distance between tourists and their companions in the pre-trip phase impacts temporal distance in travel purchase

This article indicates that perceived busyness affects tourists' appearance preferences for service robots in tourist scenarios. Results from three studies reveal that tourists who feel busy will prefer competent-appearance to warm-appearance service robots. This relationship is serial mediated by efficiency motivation and tourists’ functional value focus, and it is moderated by time orientation. Specifically

Despite the growing significance of virtual influencers (VIs) on social media, the utilisation of VIs in the tourism sector remains underexplored. Underpinned by the “computers are social actors” (CASA) paradigm and the Uncanny Valley theory, this study employed five focus groups with photo elicitation to investigate the key factors that inhibit audience engagement with VIs in tourism contexts. Embodiment

Few studies have investigated the mechanism underlying the relationship between mindfulness and the psychological well-being (PWB) of mountain tourists. In this study, we examined the relationships among mindfulness, spirituality, awe, and PWB. We also explored the roles of spirituality and awe in mediating the relationship between mindfulness and PWB. Specifically, we surveyed 412 mountain tourists

Drawing on identity development theory, this study examines the relationships between negative dark tourism transformative experiences (NDTTEs), self-reflection, self-rumination, self-discovery, and well-being to corroborate a model explaining how NDTTEs contribute to tourists’ well-being. A cross-sectional survey was conducted with 684 tourists who had visited dark tourism sites over the past three

Group-buying coupons have increasingly become a crucial marketing measure for restaurants to attract and maintain consumer flow. Compared to redemption in-store, stimulating consumer repurchase intention is more important for long-term restaurant development. Accordingly, this study, grounded in social influence theory, explores the mechanisms by which restaurant group-buying bill amount display and

Although consumers are increasingly collaborating with service providers to create value in the tourism industry, the potential for self-serving bias (i.e., taking credit or deflecting blame onto others) can be detrimental to co-creation. There is a lack of research addressing how such unproductive effects can be reduced from the perspective of consumer autonomy. To bridge this gap, this study investigates

Customer misbehavior is a major problem in shared service environments. Empirical evidence suggests that customer misbehavior negatively affects the patronage intentions, emotions, and overall service experience of observing customers. Yet, there is limited knowledge on how service providers can restore the satisfaction of customers who witness other customers' disruptive behaviors. To fill this gap

Tourist socialization process suggest that family and friends shape tourist's cognition, and in turn their behaviors. A conceptual model is developed that investigates tourists' perceived risk as an underlying mechanism between tourism activity type, travel companion type and purchase decisions to illustrate tourist socialization process in tourism activity decision-making. This study further investigates

In the tourism, hospitality, and events industry, organizational justice plays a crucial role in shaping key job outcomes such as organizational commitment, trust, job performance, innovation, and organizational citizenship behaviors. This exhaustive scoping review not only clarifies existing knowledge but also identifies gaps and outlines future research directions, providing a comprehensive roadmap

The updated iteration of social media provides new possibilities for mitigating environmental problems. To further clarify the environmental value of emerging social media, based on the construal level theory, this study investigated the tourism live streaming of environmental science popular, with presence as a boundary condition. This study constructed a theoretical model of the influence of the

Eco-gamification is increasingly recognized as a promising approach to address critical environmental challenges and support the achievement of Sustainable Development Goals (SDGs) of ‘net zero’ emissions and neutrality in land degradation by 2050. However, sustaining long-term engagement remains a challenge, which may be due to the insufficient integration of gamified media elements with visual representations