The temporal distance between purchase time and departure time is inherent within travel purchase decisions. Construal level theory suggests that construal congruence between various dimensions of psychological distance leads to positive effects. Hence, this study explored whether the spatial distance between tourists and their companions in the pre-trip phase impacts temporal distance in travel purchase decisions. We tested a theoretical model that contained spatial distance between tourists and their companions, imagery vividness, temporal distance in travel purchase decisions, and product presentation by five studies. Findings revealed that spatially distant (vs. near) companions encourage tourists to purchase more distant-future (vs. near-future) tourism products. Additionally, spatial distance transforms to temporal distance in travel purchase decisions via imagery vividness, and this effect is more pronounced in abstract presentations than in concrete presentations.

中文翻译：

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在旅行购买决策中，与旅行同伴的空间距离如何转化为时间距离？


购买时间和出发时间之间的时间距离是旅行购买决策中固有的。解释水平理论表明，心理距离的各个维度之间的解释一致性会产生积极的影响。因此，本研究探讨了旅行前阶段游客与其同伴之间的空间距离是否会影响旅行购买决策的时间距离。我们通过五项研究测试了一个理论模型，其中包含游客与其同伴之间的空间距离、图像生动性、旅游购买决策中的时间距离以及产品展示。研究结果显示，空间上距离较远（相对于较近）的同伴会鼓励游客购买更多遥远未来（相对于近期）的旅游产品。此外，旅游购买决策中的空间距离通过图像的生动性转化为时间距离，这种效应在抽象呈现中比在具体呈现中更为明显。