This study explores how life-role transitions influence tourists' intention to visit paradox destinations characterized by contradictory features. The findings from four studies indicate that major life events, such as completing education or entering matrimony, strongly intensify the desire to visit specific destinations, more so for individuals who are less seasoned in travel. This trend can be explained by an enhanced ability to engage in dialectical thinking and a greater sense of fit with the destination's paradoxical traits. This study integrates the “life-role transition” concept into the realm of tourism promotion. The study offers new insights into tourist behavior and destination appeal that enrich our understanding of destination marketing. It also provides practical implications for attracting tourists to paradox destinations.

中文翻译：

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转变之旅：生活角色转变对悖论目的地的游客偏好的影响


本研究探讨了生活角色转变如何影响游客访问以矛盾特征为特征的悖论目的地的意图。四项研究的结果表明，重大生活事件，例如完成学业或结婚，会强烈增强访问特定目的地的愿望，对于旅行经验不足的人来说更是如此。这种趋势可以用参与辩证思考的能力增强和与目的地的悖论特征的更契合感来解释。本研究将“生活-角色转换”概念融入旅游推广领域。该研究为游客行为和目的地吸引力提供了新的见解，丰富了我们对目的地营销的理解。它还为吸引游客前往悖论目的地提供了实际意义。