Research on tourist citizenship behavior (TCB) has gained increasing attention. However, the influence of host-tourist interaction on TCB is yet to be thoroughly explored. Utilizing the social information processing theory, this study develops a dual-mediation model to examine the influence of sincere social interaction on TCB, considering the perspectives of “self” and “relationship”, and examining the moderating effect of self-construal. The study empirically tests the moderated dual-mediation model. The results indicate that sincere social interaction directly impacts on TCB. Psychological comfort and emotional closeness mediate the relationship between sincere social interaction and TCB. Tourists' self-construal moderates the impact of sincere social interaction on emotional closeness, and sincere social interaction indirectly influences TCB through emotional closeness. The results underscore the substantial impact of sincere social interaction in fostering TCB, offering a comprehensive theoretical insight into the precise mechanisms by which sincere social interaction shapes TCB.

中文翻译：

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真诚的社会交往对旅游者公民行为的影响——基于“自我”与“关系”的视角


旅游公民行为（TCB）的研究越来越受到关注。然而，东道主-游客互动对TCB的影响仍有待深入探讨。本研究运用社会信息加工理论，从“自我”和“关系”的角度出发，建立了双重中介模型来检验真诚的社会交往对TCB的影响，并考察了自我构念的调节作用。该研究实证检验了有调节的双重中介模型。结果表明，真诚的社交互动直接影响 TCB。心理舒适和情感亲密介导真诚的社交互动与 TCB 之间的关系。游客的自我构念调节了真诚的社会交往对情感亲近度的影响，而真诚的社会交往通过情感亲近度间接影响TCB。研究结果强调了真诚的社会互动对培养 TCB 的重大影响，为真诚的社会互动塑造 TCB 的精确机制提供了全面的理论见解。