The prevalence of ChatGPT (and generative artificial intelligence in general) has precipitated a paradigm shift in diverse industries, including tourism and hospitality. ChatGPT revolutionalises all business functions (from marketing to operations), empowering tourism and hospitality organisations to transform and innovate their business models. This study seeks to comprehensively examine the use and implications of ChatGPT in tourism and hospitality by discussing the current and future state of the technology, while also suggesting an agenda for future research. To that end, six areas, namely, business intelligence and tourism analytics, tourism marketing and experience, hospitality services, cultural and heritage tourism, travel services, and destination management, are elaborated on in depth. By compiling views solicited from international experts, this groundbreaking opinion piece unveils profound insights into the evolutionary journey of an emerging technology that is shaping tourism and hospitality. The paper provides useful implications for tourism scholars and professionals alike.

中文翻译：

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了解 ChatGPT 对旅游业和酒店业的影响：趋势、前景和研究议程


ChatGPT（以及一般的生成人工智能）的流行引发了包括旅游业和酒店业在内的多个行业的范式转变。 ChatGPT 彻底改变了所有业务职能（从营销到运营），使旅游和酒店组织能够转变和创新其业务模式。本研究旨在通过讨论该技术的当前和未来状态，全面研究 ChatGPT 在旅游业和酒店业中的使用和影响，同时提出未来研究的议程。为此，对商业智能和旅游分析、旅游营销和体验、酒店服务、文化和遗产旅游、旅行服务和目的地管理六个领域进行了深入阐述。通过汇集国际专家的观点，这篇开创性的观点文章揭示了对正在塑造旅游业和酒店业的新兴技术的演变历程的深刻见解。本文为旅游学者和专业人士提供了有益的启示。