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‘Roots’ tourists' personal heritage experience: An extended cognitive-affective-conative model
Journal of Hospitality and Tourism Management ( IF 7.6 ) Pub Date : 2024-11-06 , DOI: 10.1016/j.jhtm.2024.10.009
Tao Huang, Yang Zhang

The analytical framework of the cognitive-affective-conative (CAC) model was utilized in this study to explore the cognitive and emotional responses of tourists to the historical places they visit. This approach considers how tourists perceive their ancestral place, how much they care about it, and how likely they are to return or recommend it to others. The relationships among perceived existential authenticity, place attachment, and loyalty were empirically tested. Specifically, this study focused on how the sacredness that such tourists feel affects their behavior according to the CAC model. Roots tourists who visited the memorial garden in Shanxi Province, called Dahuaishu, answered a set of structured questions. The results revealed that the existential authenticity perceived by roots tourists significantly influenced their place attachment and loyalty. Roots tourists' sense of sacredness moderated the perceived existential authenticity of their place attachment relationship such that there was a stronger relationship for roots tourists with a higher sense of sacredness. Roots tourists’ sense of sacredness moderated place attachment in their loyalty relationship, such that there was a stronger relationship for roots tourists with a higher sense of sacredness. This study provides planning suggestions for the Dahuaishu Ancestor Memorial Garden. It is important for the marketing and development of roots tourist destinations to promote tourism by paying attention to the individual feelings of tourists, understanding the process of attachment formation of roots tourists, and enhancing their loyalty.

中文翻译:


“根源”游客的个人遗产体验:一种扩展的认知-情感-共生模型



本研究利用认知-情感-共生 (CAC) 模型的分析框架来探索游客对他们参观的历史名胜的认知和情绪反应。这种方法考虑了游客如何看待他们的祖先,他们对它的关心程度,以及他们返回或向他人推荐它的可能性。对感知的存在真实性、地方依恋和忠诚度之间的关系进行了实证检验。具体来说,这项研究根据 CAC 模型关注这些游客感受到的神圣性如何影响他们的行为。参观山西省大怀树纪念园的 Roots 游客回答了一系列结构化的问题。结果显示,根源游客感知的存在真实性显著影响了他们对地方的依恋和忠诚度。Roots 游客的神圣感调节了他们的地方依恋关系的存在真实性,因此具有较高神圣感的 Roots 游客具有更强的关系。根游客的神圣感调节了他们忠诚度关系中的地方依恋,因此具有较高神圣感的根游客的关系更牢固。本研究为大怀树祖先纪念园提供了规划建议。通过关注游客的个体感受,了解根游客的依恋形成过程,提高他们的忠诚度,促进旅游,对于根旅游目的地的营销和开发非常重要。
更新日期:2024-11-06
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