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Embodied power: How do museum tourists’ sensory experiences affect place identity?
Journal of Hospitality and Tourism Management ( IF 7.6 ) Pub Date : 2024-08-26 , DOI: 10.1016/j.jhtm.2024.08.009
Jianming Zhang , Yongguang Zou , Yuan Li , Chungkeng Peng , Dan Jin

Museums are venues centred around experiences, and the sensory experiences therein offer exemplary opportunities to construct tourists' attitudes and develop emotional resonance. Based on embodied cognitive theory, this article aims to explore the dimensions of museum sensory experiences and how they shape place identity. Findings were drawn from a pair of studies. Study 1, which was qualitative and based on grounded theory, uncovered three dimensions of museum tourists' sensory experiences (i.e., visual expression, auditory expression, and physical expression). Study 2 involved a questionnaire; quantitative analysis of the 433 responses showed that museum sensory experiences could significantly influence place identity. This consequence arises from visitors' emotional interactions and emotional experiences, with collective memory positively moderating the process. The study reveals the influence mechanism of museum sensory experiences based on embodied cognition theory and demonstrates the two emotional pathways through which sensory experiences affect place identity. Additionally, it offers management insights for fostering tourists’ place identity.

中文翻译:


体现的力量:博物馆游客的感官体验如何影响地方认同?



博物馆是以体验为中心的场所,其中的感官体验为构建游客的态度和发展情感共鸣提供了典范的机会。本文基于具身认知理论,旨在探讨博物馆感官体验的维度以及它们如何塑造场所认同。研究结果来自两项研究。研究一是定性的,基于扎根理论,揭示了博物馆游客感官体验的三个维度(即视觉表达、听觉表达和身体表达)。研究 2 涉及问卷调查;对 433 份回复的定量分析表明,博物馆感官体验可以显着影响地方认同。这种结果是由游客的情感互动和情感体验产生的,集体记忆积极地调节了这一过程。该研究基于具身认知理论揭示了博物馆感官体验的影响机制,并论证了感官体验影响场所认同的两条情感路径。此外,它还提供了培养游客地方认同感的管理见解。
更新日期:2024-08-26
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