Utilizing the Value-Belief-Norm (VBN) theory and Environmental Commitment Theory (ECT) as foundational frameworks, the research introduces and tests the Personality-VBN-Commitment (PVC) model. Results indicate that individuals with a robust personal norm for sustainability are more inclined to engage in pro-environmental behaviors while traveling. Additionally, the study underscores the role of personality traits, including extraversion, agreeableness, conscientiousness, and openness, in influencing pro-environmental travel choices and recognizing personal advantages from such behaviors. This research enriches the understanding of drivers behind tourists' pro-environmental behavior and offers insights for advancing sustainable tourism. Finally, the theoretical and managerial implications are discussed.

中文翻译：

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引导游客的亲环境行为：价值-信念-规范理论、人格特征和承诺的作用


利用价值-信念-规范 （VBN） 理论和环境承诺理论 （ECT） 作为基础框架，该研究引入并测试了人格-VBN-承诺 （PVC） 模型。结果表明，具有强大个人可持续性规范的人更倾向于在旅行时从事亲环境行为。此外，该研究强调了人格特质（包括外向性、宜人性、责任心和开放性）在影响亲环境旅行选择和识别此类行为的个人优势方面的作用。这项研究丰富了对游客亲环境行为背后的驱动因素的理解，并为推进可持续旅游业提供了见解。最后，讨论了理论和管理意义。