Online reviews generated by digital technology play a significant role in promoting value co-creation among sports tourists. However, the existing literature on this relationship needs further research on the underlying influence processes. Based on the C-A-C framework, this study found that the characteristics of online reviews and reviewers significantly affect sports tourists' perceived value, shaping their destination identity and flow experience, thereby fostering value co-creation behavior. Sports tourists should not be completely unsatisfied with the perceived objectivity of online reviews. Instead, combining various antecedents is necessary for high levels of tourists' value co-creation behavior. Perceived aesthetics and professionalism were critical predictors across most configurations, with perceived value being a core condition. We identified five different configurations and further categorized them into three types, revealing the complex relationship between online reviews and sports tourists’ value co-creation behavior. The results provide valuable practical and theoretical insights for stakeholders in the sports tourism industry and highlight the pivotal role that online reviews play in enriching the value co-creation of sports tourism.

中文翻译：

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体育旅游在线评论如何影响游客的价值共创行为：PLS-SEM、NCA 和 fsQCA 的研究结果


数字技术生成的在线评论对于促进体育游客价值共创发挥着重要作用。然而，关于这种关系的现有文献需要进一步研究潜在的影响过程。基于CAC框架，本研究发现在线评论和评论者的特征显着影响体育游客的感知价值，塑造他们的目的地认同和流动体验，从而促进价值共创行为。体育游客不应该对在线评论的客观性完全不满意。相反，结合不同的前因对于高水平的游客价值共同创造行为是必要的。感知的美学和专业精神是大多数配置的关键预测因素，感知价值是核心条件。我们确定了五种不同的配置，并将其进一步分为三种类型，揭示了在线评论与体育游客价值共创行为之间的复杂关系。研究结果为体育旅游行业的利益相关者提供了宝贵的实践和理论见解，并凸显了在线评论在丰富体育旅游价值共创方面所发挥的关键作用。