Night tourscape is vital in attracting tourist interest and shaping their experience, which affects the vitality and sustainability of night tourism. Nonetheless, how to measure night tourscape remains unclear. This study thus used mixed research methods to develop a measurement scale of night tourscape. Results confirmed a night tourscape measurement scale with 19 items and four dimensions: spatial environment, culture display, employee representation, and business atmosphere. The scale has high reliability and convergent, construct, and discriminant validity. We also found the criterion validity of night tourscape by demonstrating its positive influence on recommendation intention. This study develops a night tourscape scale and contributes a valuable tool for comprehensively understanding the night tourism environment, which advances prior qualitative findings and paves the way for future quantitative research. The findings also have managerial relevance for optimal night tourscape design and achievement of night tourism competitiveness.

中文翻译：

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街道夜景：规模开发和验证


夜游景观对于吸引游客的兴趣和塑造他们的体验至关重要，这会影响夜间旅游的活力和可持续性。尽管如此，如何测量夜游景观仍不清楚。因此，本研究使用混合研究方法开发了夜游景观的测量量表。结果证实了 Night tourscape 测量量表包含 19 个项目和 4 个维度：空间环境、文化展示、员工代表和商业氛围。该量表具有高可靠性以及收敛、构造和判别效度。我们还通过证明其对推荐意向的积极影响，发现了 night tourscape 的标准效度。本研究开发了一个夜游景观量表，为全面了解夜间旅游环境提供了有价值的工具，这推进了先前的定性发现，并为未来的定量研究铺平了道路。这些发现还与最佳夜游景观设计和实现夜间旅游竞争力具有管理相关性。