Resident-tourist interaction is an effective way to achieve higher experiential value for tourists. However, little is known about the role of tourist emotion in the resident–tourist value co-creation (RVC) process. Grounded in emotion as social information theory, this study proposes a moderated mediation model and explores whether and how tourist gratitude expression promotes RVC. Based on survey data from 571 residents, it finds that: 1) tourist gratitude expression positively affects RVC through both resident pride and place identity; 2) the effects of tourist gratitude expression on resident pride and place identity are stronger when tourists are perceived as having a higher level of sincerity, and 3) perceived tourist sincerity enhances the indirect effects of both resident pride and place identity in the relationship between tourist gratitude expression and RVC. The theoretical model proposed in this study provides an effective analytical framework for further studies.

中文翻译：

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说“谢谢”的力量——考察游客感恩之情表达对居民参与价值共创的影响


居民与游客的互动是为游客实现更高体验价值的有效方式。然而，人们对游客情感在居民-游客价值共创 （RVC） 过程中的作用知之甚少。本研究以情感作为社会信息理论为基础，提出了一种有调节的中介模型，并探讨了游客感恩表达是否以及如何促进 RVC。根据 571 名居民的调查数据，它发现：1） 游客感恩的表达通过居民自豪感和地方认同感对 RVC 产生积极影响;2） 当游客被认为具有更高的诚意时，游客感恩表达对居民自豪感和地方认同感的影响更强，以及 3） 感知到的游客真诚增强了居民自豪感和地方认同感在游客感恩表达与 RVC 之间关系中的间接影响。本研究提出的理论模型为进一步的研究提供了一个有效的分析框架。