With over four decades of scholarship assessing sports media coverage through the lens of hegemonic masculinity, this study poses counterpublics as a generative theoretical concept for telling stories about sport differently and locating instances of feminist resistance within sports media. To theorize the nature of a women’s sport counterpublic, this study turns to online women’s sports media organizations

This study examines danmu (bullet screens) as a form of parasocial audience engagement, focusing on two television interviews with women athletes. A textual analysis of 3513 comments identified five types of parasocial interactions: addressing the athletes, the host, other viewers, social issues, and the nation. Danmu fosters multidimensional engagement, enabling audiences to shift roles and adopt

On November 25th, 2020, Argentine icon Diego Maradona died, and the international press and governments wrote their obituaries. Unlike what happened with the Argentine media press, where almost no critical voice was raised to remember the controversial sides of the iconic footballer, both British and French media—despite the well-intentioned decolonising agenda of the last seven decades—could not avoid

In this article, we examine whether modes of representation that disrupt and defamiliarize the naturalized understandings fans share about the legitimacy and necessity of spectacular violence and sacrifice in sport can have the potential to reframe fan attitudes and investments. We explore the social cognitive and attitudinal shift towards traumatic brain injury (TBI) and injury more broadly in American

This study examines the use and effect of statistics in online social media posts on X (formerly Twitter) for the top five professional sports leagues in the U.S. (NFL, NBA, MLB, MLS, and NHL) during 2023 for changes in engagement, enjoyment, and emotion. This study utilizes machine learning to code 49,455 X posts before employing AI-powered sentiment and emotion analysis tools, in conjunction with

This research applied a critical quantitative approach to the 247sports.com recruiting website to consider whether the “Black quarterback” label systematically rooted in sport persisted as a mediated form of racial stacking for high school football quarterbacks. A 20-year content analysis (2001–2020) examined race, position code, star value, and position ranking for 3448 high school quarterbacks. The

This study examines the dominant narratives and media frames surrounding the moment when football celebrity Lionel Messi wore a bisht during the World Cup 2022 crowning ceremony. Employing a frame analysis approach, the research seeks to uncover the discursive meanings tied to this moment, which is heightened by national identity and nationalism in the context of globalized sport across international

Inspired by the regular reflections and suggestions for the future that regularly appear within Communication & Sport, this paper reports the result of a systematic review of a sample of articles from the first 10 vol of the journal to document the most common methods, forms of data employed, theoretical frameworks (and how they are applied), and nationality of author affiliation. Results reflect that

There is evidence that online hate speech is increasing significantly on social media pages related to sport, but less research on how sport and media organisations are managing it. This research explored the management of content moderation in Australian sport media through qualitative interviews (16) with social media and communications staff in Australian sport and media organisations. It found

This article provides an original contribution to the field of sports fandom by investigating the experiences of women football supporters on X (formerly Twitter). Drawing on data from an online survey of 1624 women supporters of UK-based men’s football teams, the study examines their digital interactions, gendered challenges, and subsequent coping strategies. Significantly, this study is the first

The media portrayal of sports concussion (SC) contributes to community understanding of injury. However, this could be hampered by inaccurately framed (minimising) SC coverage. 157 volunteers were randomly allocated to one of six online survey conditions. The conditions used a brief written news sports report with a non-serious (MI) or serious (MA) SC frame. Additional conditions varied the injured

In 2020 the third-oldest racing team in Formula 1, Williams Racing, sold to Dorilton Capital, a global investment group. The change was a dramatic shift in the organization’s identity, from four decades of family ownership to a faceless global fund with no ties to racing. Drastic turns such as these are challenging for organizations. Shifts in identity generate uncertainty with stakeholders, a particular

Recent shifts in societal activism have prompted an exploration of athlete activism, particularly within higher education, where social media has become a pivotal platform for social impact. This paper investigates Division I college athletes’ engagement in athlete activism through the lens of self-authorship and self-presentation on social media for racial and social justice. Existing research underscores

Sports fans are often some of the most passionate groups of fans and the use of social media can intensify those feelings, both in expressing their feelings and consumption of content. Football fans are a unique group in American sports culture, but how much difference is there within that group in terms of these behaviors? Using a social identity approach, this manuscript analyzed the degree to which

Recognizing the pivotal role parents play in shaping their children’s attitudes and behaviors regarding sport-related concussions (SRCs), this study investigates message framing on parents’ intentions to discuss SRCs with their children. More specifically, parents were encouraged to talk to their children about the importance of recognizing SRCs and well as reporting them to their coach. In doing so

Despite the recent growth in Paralympic sport programming and viewership on social media, there remains a limited understanding of social media users’ motivations for consuming and engaging with Paralympic content. Drawing on Uses and Gratifications (U&G) theory, the purpose of this study is to examine the motivations of social media users for consuming Paralympic content and the relationship between

Sport-related concussions (SRC) are a significant health risk for athletes amalgamated by issues with underreporting. Coaches play a pivotal role in promoting safety and health, but coach-player SRC communication efforts have been insufficient at improving players’ reporting behaviors. This study considers coaches’ responses to a proposed mandate to engage in SRC communication with athletes via psychological

This study investigates the influence of the sport docuseries Drive to Survive on Formula 1 fandom. Beyond its added entertainment value, this study was conducted to learn about the docuseries influence in bringing new fans to the sport—along with deepening the connection of existing fans. Semi-structured interviews of twelve participants who watched Netflix’s Formula 1: Drive to Survive docuseries

Play-by-play (PxP) broadcasters’ routines and professions are in a state of flux. Even before COVID-19 protocols disrupted PxPs’ professional practices, broadcast networks tried to reduce on-site staff to cut costs. After COVID, some teams and networks opted to not send PxPs on the road while others experimented with artificial intelligence or alternative telecasts (e.g., the “Manningcast”). Whereas

Several states have enacted laws prohibiting transgender athletes from competing in sports that align with their gender identity. The present study seeks to explore the role of negative emotions and their relation to the rise of online discussions surrounding transgender athletes. We examined whether posts expressing anger and fear impacted message engagement through capturing all related posts ( N

Advertising campaigns featuring female athletes have gained significant importance given the positive implications of gender equality, female empowerment and modern social dynamics, in which women play a crucial role, especially in Western societies. However, advertising campaigns in which female athletes are visible can be perceived by the public as false, sometimes known as woman-washing. This study

Collegiate student-athletes are experiencing an ongoing mental health epidemic, especially concerning anxiety and depression. This study builds upon the meta-theory of the human need to belong and the transactional theory of stress and coping by framing stress as a mediator for the benefits of cohesion between teammates on mental health. Data from 121 Division-I student-athletes demonstrated a fully

Metajournalism is the term used in communication science to describe the public discussion of journalism. Studies on how reflexive reporting occurs in sports journalism are rare, which is surprising considering the close sports media intertwining. When tennis player Naomi Osaka declared her intention to skip press conferences during the 2021 French Open to raise awareness of the psychological pressures

With the rapid advancement of technology, esports have become more accessible and widespread on online platforms. The behavior of fans watching live broadcasts online differs from that of those watching on TV or attending stadium events. To understand the online demand for esports, this study examines the determinants of live esports viewership using advanced data from online platforms. We examined

With the rise of online media, the Uses and Gratifications approach has experienced a revival in general as well as in sports media research. However, most studies have not considered the variability in online media usage behavior, which indicates a heterogenity in fans’ gratification sought in online media consumption. To account for this heterogenity, this study conducts a cluster analysis based

Daniel Bryan’s WWE Championship reign, from November 13, 2018, to April 7, 2019, provides an interesting case study to analyze the intersection of politics, mediated sport, neoliberalism, and colorblind ideology in professional wrestling storylines. This study conducts uses textual analysis to uncover how WWE utilized Bryan’s reign to communicate ideologies in their weekly programming. The findings

Brisbane will stage a more regionally focused Olympics and Paralympics in 2032 when it follows in the footsteps of a series of mega-city hosts. In this new environment, in which there are challenges finding nations willing even to bid for the event, it is important to understand how sentiment is expressed towards this Games edition, which is being promoted as delivering a sustainable legacy while experiencing

From 2020 to 2024, the United States Congress held 11 hearings pertaining to name, image, and likeness (NIL). Various stakeholder groups have participated in these hearings including Congress and those looking to “maintain” or “disrupt” college sport and the National Collegiate Athletic Association (NCAA). Despite the significance of NIL to college athletics, limited research has examined these hearings

This study explores the factors influencing satellite sport fans’ social media engagement, focusing on Japanese National Basketball Association (NBA) fans. Using the technology acceptance model and Brand Respect Scale, we analyzed the effects of perceived usefulness, perceived enjoyment, and perceived trustworthiness on social media stickiness and investigated the mediating roles of brand trust, brand

Gambling has become a more prominent aspect of American sports culture after the 2018 United States Supreme Court decision offered in Murphy v National Collegiate Athletic Association that rendered the Professional and Amateur Sports Protection Act (PASPA) unconstitutional. A secondary analysis of 2022 PEW American Trends Panel (ATP) data ( N = 3900) explores social media news exposure and satisfaction

Sports media research has often found that athletes are depicted differently based on stereotypes attached to their racialized bodies, and often along a Black/white racial binary. Furthermore, Black men often receive more and harsher penalties for drug use compared to all other racial and gender categories. Using critical discourse analysis, this study explores how NFL athletes who either openly admitted

This study explored how nationalism was perpetuated by the Seven Network’s broadcasting of the 2020 Tokyo Olympic Games during a time, in which much of Australia was in various forms of Covid-19 lockdowns. Self-categorization theory was used to analyze all the primetime coverage of the Seven Network’s main channel for name mentions, description of success or failure, and personality and physicality

This study examines the public’s perceptions of a speech delivered by FIFA’s president in a press conference one day before the Qatar 2022 FIFA Men’s World Cup. In total, 34,714 publicly available user responses were collected from news media YouTube channels in North America, Europe, and Asia, as well as from Twitter hashtags related to the press conference. This user-generated content was analyzed

This paper analyses news media coverage of the Tokyo 2020 Olympic skateboarding competition, which paid significant and celebratory attention to the extraordinary youth of the medallists in the women’s disciplines. The coverage was marked by a postfeminist sensibility that constituted the girl-child skater via a ubiquitous and enduring girl power discourse, and idealised them as sites of extraordinary

This paper seeks to understand how Americans in the professional baseball community communicate with Spanish-speaking players. To further uncover how English-speaking players interact with their Spanish-speaking counterparts, 22 interviews were conducted with American members of the baseball community. Through the purview of cultural fusion theory, this article seeks to understand how English and Spanish-speaking

Previous studies on sports images have often focused on gender and race representation. However, with the rise of social media, sports photographers worldwide are fighting professionally produced and user-created images for audience attention. Recent scholarship has shown that stronger storytelling elements in sports photographs spur an increase in lower-level engagement metrics. The current study

The current study focused on the red cards and yellow cards that referees gave to historically Black colleges and universities (HBCUs) in Division I women’s college soccer for their in-game communicative actions. These cards are distributed to players who are perceived to have engaged in a reckless play or an action that involved excessive force. Within the United States, HBCUs are institutions of

This paper explores how narrative storytelling converts individuals into sport fans. Data were collected through content analysis of Netflix’s Formula 1: Drive to Survive. Rhetorical criticism was applied to narrative elements identified in this popular docuseries. The conceptual framework drew from existing theories to detail how narrative storytelling effectively engages audiences and facilitates

The 2023 World Baseball Classic (WBC) featured over 600 players representing 20 countries. Due to relaxed eligibility requirements, over one quarter of the players represented countries that differed from their birth nation. Through the lens of Social Identity Theory, the guiding research question of this study asked how identity is enacted and discussed when player nationality either aligns or does

In this paper we focus on the posthumous media image of the deceased professional ice hockey player Pavol Demitra. He was a world-famous athlete, starring in both the NHL and KHL, but this paper primarily focuses on his fame in Slovakia, his native country. Demitra became a legend in his own lifetime, but his story only gained its true shape after he had died. The media played a dominant role in this

This study examined the seasonal sustainability reporting of Formula E for its content, variation, and linearity. Formula E was chosen since it was built as a sustainable sport enterprise rather than one which integrated sustainability into existing operations and for the accessibility of its annual sustainability reports. Using an exploratory approach for content and variation, and the Green Waves

For decades, one of the most recognizable public faces of a local television news station was the sports anchor. However, as newsrooms across the United States struggle with employee burnout, sports departments have not been immune to low job satisfaction and high turnover. The purpose of this study is to examine what factors are causing sportscasters at local television stations to leave the profession

In 2016, Canada sports broadcaster TSN aired a documentary, Radical Play, which focuses on the players of football team Diverse City FC, many of whom are Muslim and wear hijabs. As posited in the documentary, following the lifting of FIFA’s ban on the wearing of the hijab, soccer became the women’s vehicle for gaining more confidence and agency, which they use to become social media “crusaders” who

The following study applies the framework of self-presentation theory to examine one year of posts ( n = 1064) from the TikTok and Instagram accounts of 18 highly marketable NCAA athletes. A content analysis was used to examine differences by platform, gender, and content type following the approval of NIL compensation for collegiate athletes. Findings revealed significant differences between male

This study examines the tensions in the representations of human rights discourses in the context of the 2022 FIFA World Cup in Qatar. Primarily drawing from postcolonial approaches, it investigates how the construction of human rights narratives were deployed by two leading publications representing US ( The New York Times—NYT) and Qatari ( Gulf Times—GT) viewpoints. In doing so, the study probes

This study examines journalistic role performance in sports news in five Arab countries in relation to country, geographic frame, platforms, and sources. The comparative content analysis of three journalistic roles – loyal-facilitator, watchdog, and infotainment – in Egypt, Kuwait, Lebanon, Qatar, and the United Arab Emirates (UAE) relies on 874 sports news stories from 40 print, broadcast, and online

When considering that athletes are becoming more vocal about their beliefs related to social justice initiatives, the role of an athlete’s gender could have an impact on how sports fans view that athlete. When deciding to support or oppose a corporate social advocacy initiative, it can be argued that an individual’s perception of an athlete’s or team’s stance towards social justice can be influenced

In the extant scholarship, there remains a paucity of research underscoring how Western media frame the identity of Muslim men athletes from diverse backgrounds who challenge the colonial sporting institution (e.g., cricket) with the allegation of racism. There is also a significant lacuna in literature exploring how the identity of a Muslim man athlete is shaped in Eastern media, ensuing his racial

Despite robust literature concerning the illness disclosure decision making process, it remains unclear how individuals choose to reveal and conceal non-visible health conditions in group exercise. At the intersection of non-visible illness management and group exercise, the purpose of this study is to apply communication privacy management theory (CPM) to better understand the core and catalyst criteria

E-sports events play a crucial role as significant entertainment activities and platforms for emotional interaction among the public. This study seeks to delve into the processes underlying the emotional experiences of online spectators during interactive rituals within e-sports events. It employs the core concept of emotional energy within interaction ritual chains as framework for analysis. To accomplish

Sports scholars have long studied how stereotypes pervade sports. However, little if any of this research has examined the origins of these stereotypes and how they influence journalistic practice. This study explores sports journalists’ work routines, their perception of stereotypes in sports, and whether there is a connection between the two. The authors conduct a critical discourse analysis of in-depth

Social media provides athletes with opportunities to enhance their personal brands, engage with fans, and access professional opportunities. Several studies have examined how athletes use social media to attract and engage large audiences. Less is known about the social forces that enable and constrain their popularity. Drawing on expectation states theory, this study considers how athletes’ social

This article provides an overview and analysis of how the study of sport at the intersection with the media has developed in the Slovenian context over the last three decades. The first part of the article briefly explains the importance and role of sport and media in the broader social context. By looking in particular at sports journalism and introducing the Slovenian context, the purpose of the

Eliud Kipchoge’s sub-two-hour marathon in 2019 generated both wide-ranging celebration and stern denigration from members of the running community. The latter, motivated by an unexpectedly superior...

The purpose of this study was to examine the crisis of systemic sexual abuse, sexual harassment, and misconduct in the NWSL within the frameworks of situational crisis communication theory (SCCT) a...