Sports fans are often some of the most passionate groups of fans and the use of social media can intensify those feelings, both in expressing their feelings and consumption of content. Football fans are a unique group in American sports culture, but how much difference is there within that group in terms of these behaviors? Using a social identity approach, this manuscript analyzed the degree to which team identification and fan identification played a role in the social media consumption and production in college football and National Football League (NFL) fans. A total of 586 fans responded to a survey that examined respondent’s team and fan identification, as well as social media consumption, creation, and sharing behaviors. Results indicated that college football fans generally identified with fellow fans of their favorite football team and consumed, created, and shared social media more frequently and with greater intensity than their NFL counterparts. Key differences between college football and NFL fans included fan identification predicted social media consumption and creation, while team identification predicted social media sharing among both college and NFL fans.

中文翻译：

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周末（键盘）勇士队：NFL 和大学橄榄球迷在社交媒体消费和生产方面的差异


体育迷通常是最热情的球迷群体之一，使用社交媒体可以增强这些情绪，无论是在表达他们的感受还是消费内容时。橄榄球迷是美国体育文化中一个独特的群体，但就这些行为而言，这个群体内部有多少差异呢？这份手稿使用社会认同方法，分析了球队识别和球迷认同在大学橄榄球和美国国家橄榄球联盟 （NFL） 球迷的社交媒体消费和生产中发挥作用的程度。共有 586 名粉丝对一项调查做出了回应，该调查调查了受访者的团队和粉丝身份，以及社交媒体的消费、创建和分享行为。结果表明，大学橄榄球迷通常认同他们最喜欢的橄榄球队的球迷，并且比 NFL 球迷更频繁、更强烈地消费、创建和分享社交媒体。大学橄榄球和 NFL 球迷之间的主要差异包括球迷识别预测社交媒体消费和创建，而球队识别预测大学和 NFL 球迷之间的社交媒体分享。