Brisbane will stage a more regionally focused Olympics and Paralympics in 2032 when it follows in the footsteps of a series of mega-city hosts. In this new environment, in which there are challenges finding nations willing even to bid for the event, it is important to understand how sentiment is expressed towards this Games edition, which is being promoted as delivering a sustainable legacy while experiencing different demands, levels of buzz, and risks than previous hosts. This study examines audience emotions towards Brisbane 2032 across 60,929 messages and posts from Facebook, Twitter, Reddit and online media articles between 2021 and 2023. The results highlight positive sentiment overall and outline key themes that the community perceive to be important. However, the findings also indicate early concerns and levels of anxiety towards elements of the Games. The multi-layered analytical approach of this study ensures it progresses beyond general judgements on positive and negative sentiment, providing a more nuanced understanding of emotions towards Brisbane 2032.

中文翻译：

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2032 年布里斯班的喧嚣：网络和社交媒体奥运情绪的主题


布里斯班将追随一系列特大城市主办城市的脚步，于 2032 年举办一届更具区域性的奥运会和残奥会。在这个新环境中，找到愿意申办奥运会的国家都面临着挑战，重要的是要了解人们如何表达对本届奥运会的看法，这一届奥运会被宣传为提供可持续的遗产，同时经历不同的需求、水平与之前的主办方相比，嗡嗡声和风险更大。这项研究通过 2021 年至 2023 年间来自 Facebook、Twitter、Reddit 和在线媒体文章的 60,929 条消息和帖子，调查了受众对布里斯班 2032 年的情绪。结果突出了总体积极情绪，并概述了社区认为重要的关键主题。然而，调查结果也表明了人们对奥运会元素的早期担忧和焦虑程度。这项研究的多层次分析方法确保其超越对积极和消极情绪的一般判断，提供对布里斯班 2032 年情绪的更细致的理解。