Journal Name: Journal of Sport Management Volume: 38 Issue: 5 Pages: 365-376

Journal Name: Journal of Sport Management Volume: 38 Issue: 5 Pages: 353-364

Journal Name: Journal of Sport Management Volume: 38 Issue: 5 Pages: 340-352

Journal Name: Journal of Sport Management Volume: 38 Issue: 5 Pages: 327-339

Journal Name: Journal of Sport Management Volume: 38 Issue: 5 Pages: 315-326

Journal Name: Journal of Sport Management Volume: 38 Issue: 5 Pages: 301-314

As sport league brands have increasingly extended their marketing activities into foreign countries, international brand positioning has become a relevant research topic. In this research, we introduce and examine the concept of bicultural brand positioning, an approach that combines a sport league’s connection to its home country with target-country associations. We integrate bicultural identity theory

Journal Name: Journal of Sport Management Volume: 38 Issue: 5 Pages: 377-378

An extensive literature base has investigated women’s underrepresentation in decision-making positions with sport organizations, yet women’s access to these positions remains limited. Diversification strategies, based on distributive justice, have failed to create further opportunities. A new approach is needed to address this latent issue. The concept of gender allyship is presented to address the

There is a continuing interest in the relationship between sport and nature. As a new field, sport ecology explores the impact sport has on the natural environment and how sport organizations and individuals can promote sustainability. However, a critical element is still missing in the sport ecology discourse—the link between organizations’ sustainability efforts and their value co-creation processes

Journal Name: Journal of Sport Management Volume: 38 Issue: 3 Pages: 221-221

Recognizing the importance of timing in efforts to drive institutional change, this study examined how actors engage in “temporal institutional work” in their attempts to disrupt inequitable institutions in sport. A qualitative case study was conducted on football (soccer) in Australia wherein significant gender equity reforms have been enacted. The findings revealed how the temporal activities of

The recent COVID-19 pandemic created an unpredictable environment regarding the safety operations of sport and recreation organizations. This study was designed to examine how safety climate and organizational innovativeness could promote preferred organizational behavior outcomes in college campus sport and recreation centers. A total of 227 sport and recreation employees were recruited through the

Scholars studying team-licensed fan apparel have begun to surface the meanings communicated through fan clothing, particularly focusing on its gendered nature. This study extends upon this previous research by examining children’s sport fan apparel via a social semiotics theoretical framework. The authors collected 377 items from 14 teams in seven major leagues in the United States. Merging a feminist

Coaches play an instrumental role in the experiences of youth sport participants. Though girls participate in youth sport at similar rates as boys, coaching positions continue to be dominated by men. Existing research supports the value of diverse role models, especially for culturally diverse youth, and women coaches of color are especially important in sport given the low participation rates of ethnocultural

Journal Name: Journal of Sport Management Volume: 38 Issue: 3 Pages: 219-220

Social value is the difference between monetized social impacts and related economic investments. Stimulating positive social value is a leading concern and focus for sport event stakeholders. However, insights on this socioeconomic phenomenon have concentrated on social or economic mechanisms, not both, and are siloed to host city residents, largely overlooking nonhost city residents central to events

In this research, we conducted two studies to validate a multidimensional scale of fan engagement behavior. In Study 1, we generated survey items through a systematic review of the relevant literature, collected data from fans of professional baseball (n = 319) and soccer (n = 301), and provided evidence for the construct and concurrent validity of the scale composed of six dimensions. In Study 2,

Previous researchers have indicated that a sense of community and social support are vital to referee retention; however, little is known about the connection between specific characteristics of sports officials’ networks and retention. To better understand the sports officiating shortage, researchers explored the social support networks of 116 referees utilizing egocentric network analysis. The authors

Recent market growth in women’s sport has happened as fans increasingly support brands that embrace social issues, suggesting that women’s sport houses multiple logics (financial and social) that may be compatible. The purpose of this study is to explore employees’ perspectives of the logics in women’s sport and how these influence their workplace experiences. Using a case study design, we interviewed

The purpose of this study was to examine the relationships among the political leanings of a state, the state-level implicit and explicit biases against transgender people, and the presence of transgender athlete bans. The authors collected archival data from 2021 and 2022 bans in the United States to examine the hypotheses. As of 2022, 18 states had passed laws barring transgender athletes from participating

Many sport for development and peace organizations operate with limited resources and in low-resource environments. While resource constraints impede some organizations, others demonstrate an adaptive behavior, known as bricolage, to repurpose and flexibly engage existing resources to accomplish their goals. In this study, we ask what distinguishes organizations that engage in bricolage from others

Although professional women’s football has benefitted from recent surges in popularity, challenges to progress and distinguish the sport persist. The gender-schema theory explains the tendency for individuals to hold female sports to male standards, a phenomenon that leads to negative outcomes in areas such as media representation and consumer perception. One area in which schemas have a more discreet

Journal Name: Journal of Sport Management Volume: 38 Issue: 1 Pages: 74-75

Journal Name: Journal of Sport Management Volume: 38 Issue: 1 Pages: 73-73

Projecting authenticity is crucial for athletes engaged in personal branding. Prior scholarship has emphasized the “frontstage” of authenticity: what tactics athletes use to present themselves and how audiences perceive such tactics. But it has not yet examined the “backstage”: why athletes pursue authenticity and the strategic considerations involved in such ongoing self-presentations. Using a constructivist

Receiving a lifetime award allows one to pause and reflect on one’s research journey. In the spirit of Earle Zeigler himself, I reflect on: “What I have learned … ” on my research journey, and more specifically on how I got there. My research has always focused on the interaction between sport, economics, and society and evolved: “From socio-economic impacts on sport participation to socio-economic

Professional sport facility sustainability initiatives offer sport organizations an opportunity to demonstrate congruence with societal concern for the environment, an effort that also affects stadia revenue generation. Guided by diffusion of innovations theory, this study harnessed diffusion modeling and logistic regression to determine how quickly renewable energy source adoption is diffusing across

Value co-creation for service innovation is a rapidly developing concept in the current competitive market. Prior studies emphasize the conceptual aspects of the value co-creation, with limited research focusing on the interactive effects between firms and their customers created in the process of value co-creation. We propose a framework for synthesizing the interactive concepts associated with service

Journal Name: Journal of Sport Management Volume: 37 Issue: 6 Pages: 458-459

A growing number of sport-for-development (SFD) organizations have emerged in the nonprofit sector to leverage sport for social change, yet many organizations struggle with chronic resource deficiencies that inhibit their long-term viability and highlight a pressing need to examine the sustainability of SFD organizations through resource-based perspectives. This study analyzed secondary financial and

Journal Name: Journal of Sport Management Volume: 37 Issue: 6 Pages: 456-457

This article brings together scholarship on communication theory, influencer marketing, and personal branding to examine a new type of social media influencer—the college athlete influencer. Previous research in the field of sports has not specifically explored the distinct characteristics of college athletes that contribute to their effectiveness as marketing influencers. By adopting a sequential

This study examines the remaining options for sport managers to balance the interests of college athletes and the National Collegiate Athletic Association (NCAA) in regulating college athlete name, image, and likeness (NIL). The paper is divided into six substantive sections. The first section, “Background: The NCAA’s Defense of NIL Restrictions,” provides a brief history of the NCAA’s legal defense

Journal Name: Journal of Sport Management Volume: 37 Issue: 5 Pages: 305-306

Although name, image, and likeness policy officially changed on July 1, 2021, actions leading up to this policy modification provide insight into the desires and perspectives of the National Collegiate Athletic Association (NCAA). Feeling pressure from individual states and federal legislators, the NCAA engaged in discussion regarding name, image, and likeness in Fall of 2019. In response to newly

A central issue within sport management is the extent to which the field should develop a distinctive theoretical knowledge base. This paper empirically investigates the connectedness within (intrafield) and between (interfield) management and sport management disciplines in one specific knowledge domain—institutional theory. We utilized a database of 188 sport-related institutional studies and conducted

Most collegiate athletes in the United States monetize their name, image, and likeness (NIL) through social media influencer marketing. This provides an opportunity to examine the factors that impact their social media NIL value. Therefore, we investigate the effects of personal branding factors (quality of Instagram biography, posting frequency, and account verification status) and institutional factors

While recent scholarship emphasizes the potential role of shared leadership as a viable alternative to help address existing challenges in the Sport for Development and Peace sector, limited attention has been given to understanding how and when shared leadership can be developed. Therefore, the purpose of this study was to explore antecedents of shared leadership based on practitioners’ lived experiences

Journal Name: Journal of Sport Management Volume: 37 Issue: 6 Pages: 454-455

Journal Name: Journal of Sport Management Volume: 37 Issue: 6 Pages: 452-453

The purpose of the current study was to develop a valid and reliable measure of team representation, which refers to the extent to which the residents of a community perceive a local sports team to be representative of the community. Through our literature review, focus groups, and surveys, we identified four key dimensions that serve as formative indicators of team representation (i.e., normative

Despite a growing body of scholarship exploring university–organization collaborations in the sport for development (SfD) field, there has been limited consideration of the experiences of practitioners and partnering organizations in these partnerships. The purpose of this study was to examine their experiences when partnering with academic institutions, programs, scholars, and/or students, with a

On July 1, 2021, the National Collegiate Athletic Association suspended its amateurism bylaw, allowing states to pass name, image, and likeness legislation. This opened the floodgates in intercollegiate athletics, allowing student-athletes to earn income and other financial incentives by engaging in sponsorships and other commercial deals with companies and organizations. Despite this, international

With the arrival of name, image, and likeness (NIL), the college sports labor market has distinctly taken on similar characteristics to the gig economy, with athletes able to earn extra compensation through external NIL-based independent contractor “gigs.” But with this comparison comes comparable issues, and scholarship and litigation examining and challenging gig economy structures have identified

This study aims to increase the effective use of in-stadium sponsor message placement by analyzing the influence of various run-of-play characteristics on television viewers’ visual attention allocation. Sports broadcasts constitute one potential platform for sponsors to place personalized messages. However, literature still questions the effectiveness of in-stadium sponsor messages, and the influence

Voluntary occupational turnover is rampant within the economy and, thus, a timely line of inquiry within sport management. However, sport management literature has primarily explored turnover intentions rather than the realized experience of voluntary occupational turnover. Thus, the purpose of this study was to understand sport management employees’ experiences of voluntary occupational turnover using

Considering the inconsistency in the literature on crowdinvestment motivations and the uniqueness of football club investors, the purpose of this study is to identify the motivation to invest in football clubs through equity crowdfunding. Following Churchill’s scale development procedure, it is found that those who crowdinvest in football clubs are fans who highly identify with these teams. The fans’

This article is based on the 2022 Earle F. Zeigler Lecture Award that I presented in Atlanta, Georgia. For this paper, I reflect upon my career as a qualitative sport management researcher, with a specific focus on the mistakes I have made. I have two objectives with this paper. One objective is to advocate for continued learning about and rethinking how we conduct qualitative research. The second

Subjective vitality is an important, yet understudied, indicator of eudaimonic well-being. People experience subjective vitality when they engage in need-satisfying activities. We investigate two sport consumption activities (stadium attendance and sport television viewing), team identification, and subjective vitality to understand how sport consumption mediates the impact of team identification on

Sports betting in the United States is exploding in popularity and has the potential to change the way sports fans interact with sports properties and sports content. However, not all sports bettors are the same, and market segmentation research provides a resource for more targeted communication and marketing strategies. Utilizing behavioral and psychographic data, the current study segmented 1,077

The team identification–social psychological health model outlines that fans of local sport teams are more likely to experience feelings of social connectedness compared with fans of distant teams. We tested this proposition across two sufficiently powered studies. In both studies, sport fans (Study 1: N = 291, Study 2: N = 430) completed online surveys assessing their levels of identification with

The purpose of this study was to investigate the effect of required remote work on work–family spillover within U.S. college sport. In particular, we examined the changes in work–family spillover (positive and negative), job commitment, and workaholism as employee’s work environment changed from traditional work expectations to work from home, and if these changes were, at least partially, due to parental

Journal Name: Journal of Sport Management Volume: 37 Issue: 1 Pages: 69-70

Pay fairness and human capital theories make different predictions about trainees’ occupational turnover in situations where trainees perceive unfair pay but receive huge potential returns from training. Therefore, the purpose of this study was to examine how pay fairness and human capital investment combined to explain why trainees are motivated to persist in employment when they perceive unfair pay

Journal Name: Journal of Sport Management Volume: 37 Issue: 1 Pages: 68

Professional team male-dominated sports have been built on masculine values; however, these values are challenged by the increasing number of women athletes entering this workplace. In this research, we explore the suitability and gender appropriateness of existing management processes and practices through three women’s professional and semiprofessional leagues. Drawing on a feminist perspective of

The novelty effect has a long history in sport facility research with most research examining new facility construction. The present study explores the impact of renovated facilities, specifically the novelty effect, as it pertains to revenue and secondarily attendance. Within, we also explore four different renovation types as classified by the U.S. National Registry of Historic Places to look at

Sport team licensed merchandise plays an important role in sport fan experiences. Existing work has explored how consumers perceive these items, motivation and consumption habits, and intent to purchase. Extending upon the performative sport fandom framework, this study explores the marketing messages of sport fan merchandise, and the resulting implied gendered and fan performances. Employing a multimodal

Journal Name: Journal of Sport Management Volume: 37 Issue: 1 Pages: 66-67