This paper explores how narrative storytelling converts individuals into sport fans. Data were collected through content analysis of Netflix’s Formula 1: Drive to Survive. Rhetorical criticism was applied to narrative elements identified in this popular docuseries. The conceptual framework drew from existing theories to detail how narrative storytelling effectively engages audiences and facilitates information exchange to achieve sport fandom. Findings show that the main narrative elements used in Drive to Survive were the plot types of adventure, ascension/descension, rivalry, and sacrifice, as well as the character type of hero. These narrative elements fostered sport fan conversion by providing multiple opportunities for information exchange, emotional connection, and inter-fan relationships. Ultimately, this study provides insight into conversion-through-narrative, strengthening the theoretical link between narrative storytelling and sport fandom by examining how narrative elements function in a successful case of sport fan conversion.

中文翻译：

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Netflix 纪录片《Drive to Survival》中的叙事叙事作为粉丝转化工具

本文探讨了叙事性故事讲述如何将个人转变为体育迷。数据是通过 Netflix 的《一级方程式：驾驶求生》的内容分析收集的。修辞批评适用于这部流行纪录片中确定的叙事元素。该概念框架借鉴了现有理论，详细说明了叙事性故事讲述如何有效地吸引观众并促进信息交流以吸引体育迷。调查结果表明，《求生之路》中使用的主要叙事元素是冒险、上升/下降、对抗和牺牲的情节类型以及英雄的角色类型。这些叙事元素通过提供多种信息交流、情感联系和球迷间关系的机会，促进了体育迷的转化。最终，本研究提供了对叙事转化的见解，通过研究叙事元素在体育迷转化的成功案例中如何发挥作用，加强了叙事故事与体育迷之间的理论联系。