This study investigates the influence of the sport docuseries Drive to Survive on Formula 1 fandom. Beyond its added entertainment value, this study was conducted to learn about the docuseries influence in bringing new fans to the sport—along with deepening the connection of existing fans. Semi-structured interviews of twelve participants who watched Netflix’s Formula 1: Drive to Survive docuseries were conducted. The participant pool included both non-Formula 1 fans and Formula 1 fans before watching the docuseries. Social Learning Theory was utilized to understand the ways that participants learned about the sport of Formula 1 through the docuseries. A thematic analysis was used to make sense of the findings, which produced three main themes: facilitates learning, social connections, and dramatization. These factors fostered Formula 1 fandom among participants, with two thirds of the participants crediting the docuseries for their newfound or raised fandom of the sport. Overall, this study provides insights on factors influencing fandom and the positive influence of the docuseries on the sport. Formula 1’s success with Drive to Survive can serve as a case study for other sports looking to expand their global reach and the value of an all-access sports documentary beyond the added entertainment value.

中文翻译：

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《Drive to Survival》吸引新粉丝加入一级方程式赛车？研究体育纪录片的观众体验及其对体育迷的影响


本研究调查了体育纪录片《Drive to Survive》对一级方程式赛车迷的影响。除了增加娱乐价值之外，这项研究还旨在了解系列纪录片在吸引新粉丝参与这项运动以及加深现有粉丝之间的联系方面的影响。我们对 12 名观看了 Netflix 的《一级方程式：驾驶求生》系列纪录片的参与者进行了半结构化访谈。参与者包括非一级方程式赛车迷和观看系列纪录片之前的一级方程式赛车迷。利用社会学习理论来了解参与者通过系列纪录片了解一级方程式运动的方式。通过主题分析来理解研究结果，产生了三个主题：促进学习、社交联系和戏剧化。这些因素在参与者中培养了一级方程式赛车迷，三分之二的参与者将他们新发现或提高的这项运动的粉丝归功于这些纪录片。总体而言，这项研究提供了有关影响粉丝群体的因素以及纪录片对这项运动的积极影响的见解。一级方程式赛车《Drive to Survive》的成功可以作为其他体育运动寻求扩大其全球影响力的案例研究，以及除了娱乐附加值之外的全方位体育纪录片的价值。