This paper analyses news media coverage of the Tokyo 2020 Olympic skateboarding competition, which paid significant and celebratory attention to the extraordinary youth of the medallists in the women’s disciplines. The coverage was marked by a postfeminist sensibility that constituted the girl-child skater via a ubiquitous and enduring girl power discourse, and idealised them as sites of extraordinary feminine capacity. These narratives located girls’ success in their exceptional youth, market potential, and personal agency, reinforcing neoliberal norms which privilege individualism, entrepreneurialism and choice. However, while offering the girl athletes as testaments to feminist progress in a historically male sport and culture, news narratives tended to render girls’ athletic labour virtually invisible and to elide larger issues that may impact women skaters and girl-aged elite athletes. This paper addresses a call for further attention to postfeminist sensibility as it manifests in contemporary media coverage of women’s sport in order to understand the kind of contradictions that can manifest in media narratives that simultaneously celebrate women’s achievements while denying the existence of larger structural issues affecting them. Additionally, it addresses a gap in feminist sport media research that has largely overlooked the girl-child elite athlete.

中文翻译：

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女孩力量与品牌力量：东京女孩“神童”滑板运动员新闻报道中的后女权主义敏感性

本文分析了新闻媒体对 2020 年东京奥运会滑板比赛的报道，这些报道对女子项目奖牌获得者的非凡青春给予了极大的庆祝性关注。该报道的特点是后女权主义敏感性，通过无处不在且持久的女孩权力话语构成了女童滑冰运动员，并将其理想化为具有非凡女性能力的场所。这些叙述将女孩的成功归因于她们非凡的青春、市场潜力和个人能动性，强化了优先考虑个人主义、创业精神和选择的新自由主义规范。然而，虽然新闻报道将女运动员作为历史上男性运动和文化中女权主义进步的证明，但新闻叙述往往使女孩的运动劳动几乎看不见，并忽略了可能影响女滑冰运动员和女孩年龄精英运动员的更大问题。本文呼吁进一步关注当代媒体对女子体育报道中所体现的后女权主义敏感性，以理解媒体叙事中可能表现出的矛盾，这些媒体叙事在庆祝女性成就的同时否认影响她们的更大结构性问题的存在。此外，它还弥补了女权主义体育媒体研究中的一个空白，该研究在很大程度上忽视了女童精英运动员。