In this paper we focus on the posthumous media image of the deceased professional ice hockey player Pavol Demitra. He was a world-famous athlete, starring in both the NHL and KHL, but this paper primarily focuses on his fame in Slovakia, his native country. Demitra became a legend in his own lifetime, but his story only gained its true shape after he had died. The media played a dominant role in this deeper reflection of Demitra’s life. First, we monitored the Slovak media in the ten years following his tragic death. Next, we focused on the quantitative analysis of two categories, heroism and cultural and societal overlaps, which formed the basis of Demitra’s fame legacy. Through our third step, a qualitative frame analysis, we demonstrated how the media dealt with athlete’s framing. The results showed how Demitra was put on a pedestal and, in some aspects, immortalized as a divine, heroic statue made of marble. At the same time, his legacy has continued thanks to his son Lucas, a successful athlete, keeping the name alive.

中文翻译：

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《不朽 38》：斯洛伐克冰球传奇人物帕沃尔·德米特拉 (Pavol Demitra) 的媒体来世如何打造弹珠英雄

在本文中，我们重点关注已故职业冰球运动员帕沃尔·德米特拉（Pavol Demitra）死后的媒体形象。他是一位世界著名的运动员，在 NHL 和 KHL 中均担任主角，但本文主要关注他在祖国斯洛伐克的名气。德米特拉在世时就成为了传奇，但他的故事直到他死后才得到真正的成形。媒体在对德米特拉生活的更深层次反思中发挥了主导作用。首先，我们对他惨死后十年内的斯洛伐克媒体进行了监测。接下来，我们重点对英雄主义以及文化和社会重叠这两个类别进行定量分析，这构成了德米特拉名声遗产的基础。通过第三步，即定性框架分析，我们展示了媒体如何处理运动员的框架。结果展示了德米特拉如何被推上基座，并在某些方面作为大理石制成的神圣英雄雕像而永垂不朽。与此同时，他的儿子卢卡斯（Lucas）是一名成功的运动员，他的遗产得以延续，让这个名字得以延续。