There is a continuing interest in the relationship between sport and nature. As a new field, sport ecology explores the impact sport has on the natural environment and how sport organizations and individuals can promote sustainability. However, a critical element is still missing in the sport ecology discourse—the link between organizations’ sustainability efforts and their value co-creation processes. The circular economy can provide this link by decoupling the value co-creation of sport business models from their environmental impact and resource depletion. Based on an extensive literature review, this study provides a new theoretically derived typology of circular sport business models, including comprehensive reasoning about sustainable value co-creation processes in the sport industry. It explains how sport managers of all three sectors—for-profit, public, and nonprofit—can transition toward more sustainable and circular business practices and offer integrative guidelines for future research.

人们对体育与自然之间的关系一直感兴趣。作为一个新领域，体育生态学探索体育对自然环境的影响以及体育组织和个人如何促进可持续发展。然而，体育生态学论述中仍然缺少一个关键要素——组织的可持续发展努力与其价值共同创造过程之间的联系。循环经济可以通过将体育商业模式的价值共同创造与其环境影响和资源枯竭脱钩来提供这种联系。基于广泛的文献综述，本研究提供了一种新的循环体育商业模式的理论推导类型，包括对体育产业可持续价值共创过程的综合推理。它解释了所有三个部门（营利性、公共性和非营利性）的体育管理者如何转向更可持续和循环的商业实践，并为未来的研究提供综合指南。