Social value is the difference between monetized social impacts and related economic investments. Stimulating positive social value is a leading concern and focus for sport event stakeholders. However, insights on this socioeconomic phenomenon have concentrated on social or economic mechanisms, not both, and are siloed to host city residents, largely overlooking nonhost city residents central to events. Thus, we integrated social and economic mechanisms to examine host city and nonhost city residents’ mega sport event social value. Data from 1,880 Canadians revealed varying social values (Vancouver and Provincial = negative; Venue-City = neutral; National = positive). Applying a reverse contingent valuation method, findings confirmed the need to integrate (monetized) social and economic mechanisms to calculate social value. Testing an augmented social exchange theory model, findings highlight residents’ perceptual ambivalence to social impacts and the importance of income to estimate social value. Stakeholders should effectively leverage events for social impacts and reconsider event public funding allocation policies.

社会价值是货币化的社会影响与相关经济投资之间的差额。激发积极的社会价值是体育赛事利益相关者最关心和关注的焦点。然而，对这种社会经济现象的见解集中在社会或经济机制上，而不是两者，并且仅限于主办城市居民，很大程度上忽视了对事件至关重要的非主办城市居民。因此，我们综合社会和经济机制来考察主办城市和非主办城市居民的大型体育赛事的社会价值。来自 1,880 名加拿大人的数据揭示了不同的社会价值观（温哥华和省 = 负面；地点城市 = 中性；全国 = 正面）。应用反向条件估值方法，研究结果证实需要整合（货币化）社会和经济机制来计算社会价值。通过测试增强型社会交换理论模型，研究结果突显了居民对社会影响的感知矛盾心理以及收入对估计社会价值的重要性。利益相关者应有效利用赛事产生社会影响，并重新考虑赛事公共资金分配政策。