Recent market growth in women’s sport has happened as fans increasingly support brands that embrace social issues, suggesting that women’s sport houses multiple logics (financial and social) that may be compatible. The purpose of this study is to explore employees’ perspectives of the logics in women’s sport and how these influence their workplace experiences. Using a case study design, we interviewed 15 women’s sport employees. We observed that they navigate both financial and social logics, which they see as compatible. This understanding of a complementary relationship has both behavioral (e.g., collaboration) and emotional (e.g., collective anxiety) consequences for employees. Notably, collective anxiety is simultaneously associated with negative effects and positive coping mechanisms, demonstrating its complexity in shaping individuals’ actions. This research advances understanding of how employees respond to multiple logics and the effects of this process. Insights from this study can help women’s sport managers better support workers.

最近，随着粉丝越来越多地支持关注社会问题的品牌，女子体育市场出现了增长，这表明女子体育拥有可能兼容的多种逻辑（财务和社会）。本研究的目的是探讨员工对女性运动逻辑的看法以及这些观点如何影响他们的工作场所体验。我们采用案例研究设计采访了 15 名女子体育员工。我们观察到，他们同时遵循金融逻辑和社会逻辑，他们认为这两者是兼容的。这种对互补关系的理解对员工有行为（例如协作）和情感（例如集体焦虑）的影响。值得注意的是，集体焦虑同时与负面影响和积极应对机制相关，这表明其在塑造个人行为方面的复杂性。这项研究加深了对员工如何应对多种逻辑以及该过程的影响的理解。这项研究的见解可以帮助女性体育管理者更好地支持工人。