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How Transfer Behavior Impacts Consumer Perceptions and Intentions Toward College Athletes Who Pursue Name, Image, and/or Likeness Activities
Journal of Sport Management ( IF 3.5 ) Pub Date : 2024-07-31 , DOI: 10.1123/jsm.2023-0151
Andrea L. Matthews 1 , Jodi Pelkowski 2
Affiliation  

Journal Name: Journal of Sport Management
Volume: 38
Issue: 5
Pages: 365-376


中文翻译:


转移行为如何影响消费者对追求姓名、形象和/或相似活动的大学运动员的看法和意图



期刊名称: 体育管理杂志
 数量:38
 问题:5
 页数:365-376
更新日期:2024-07-31
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