This article is based on the 2022 Earle F. Zeigler Lecture Award that I presented in Atlanta, Georgia. For this paper, I reflect upon my career as a qualitative sport management researcher, with a specific focus on the mistakes I have made. I have two objectives with this paper. One objective is to advocate for continued learning about and rethinking how we conduct qualitative research. The second objective is to highlight ways in which we, as a field, can improve our qualitative research literacy. In the paper, I discuss eight learnings on the topics of ontologies and epistemologies, research designs, themes, pseudonyms, rigor, generalizability, positionality, and the publisher SAGE. In learning from my mistakes, we can be better consumers, producers, and evaluators of qualitative research.

本文基于我在佐治亚州亚特兰大颁发的 2022 年 Earle F. Zeigler 演讲奖。对于这篇论文，我回顾了我作为定性体育管理研究人员的职业生涯，特别关注我所犯的错误。我写这篇论文有两个目标。一个目标是提倡继续学习和重新思考我们如何进行定性研究。第二个目标是强调我们作为一个领域可以提高定性研究素养的方法。在本文中，我讨论了关于本体论和认识论、研究设计、主题、假名、严谨性、普遍性、位置性和出版商 SAGE 等主题的八项学习。从我的错误中吸取教训，我们可以成为更好的定性研究的消费者、生产者和评估者。