Although name, image, and likeness policy officially changed on July 1, 2021, actions leading up to this policy modification provide insight into the desires and perspectives of the National Collegiate Athletic Association (NCAA). Feeling pressure from individual states and federal legislators, the NCAA engaged in discussion regarding name, image, and likeness in Fall of 2019. In response to newly introduced name, image, and likeness policy changes, the NCAA listed their official statements on the Taking Actions: Name, Image and Likeness webpage. These statements (n = 10) were analyzed using critical discourse analysis methodology underpinned with a Foucaultian perspective. Using critical discourse analysis, we extrapolated three overarching themes related to power dynamics: (a) Establishing Control While Undercutting Oppositional Power, (b) Power Shifts Away from NCAA, and (c) Power Reinforcement. We conclude by discussing the importance of examining discourse within organizations and implications for policy and practice.

尽管姓名、形象和肖像政策于 2021 年 7 月 1 日正式更改，但导致这一政策修改的行动让我们深入了解了美国大学体育协会 (NCAA) 的愿望和观点。感受到来自各州和联邦立法者的压力，NCAA 在 2019 年秋季就姓名、图像和肖像进行了讨论。为了回应新推出的姓名、图像和肖像政策变化，NCAA 在“采取行动”中列出了他们的官方声明：名称、图像和相似度网页。这些陈述（n = 10）使用以福柯观点为基础的批判性话语分析方法进行分析。通过批判性话语分析，我们推断出与权力动态相关的三个总体主题：(a) 在削弱反对派权力的同时建立控制权，(b) 权力从 NCAA 转移，以及 (c) 权力强化。最后，我们讨论了审查组织内部话语的重要性以及对政策和实践的影响。