With the arrival of name, image, and likeness (NIL), the college sports labor market has distinctly taken on similar characteristics to the gig economy, with athletes able to earn extra compensation through external NIL-based independent contractor “gigs.” But with this comparison comes comparable issues, and scholarship and litigation examining and challenging gig economy structures have identified several legal and ethical concerns both individual to each worker and more broadly affecting labor markets. Building off this literature, we conceptualize the NIL phenomenon within the gig economy space, exploring the legal and ethical concerns that have plagued companies like Uber and applying those same concerns to the brave new world of NIL-fueled college sports. We not only find similar issues in college sports but also find even deeper concerns based on new and existing challenges unique to the novel space of college sports, particularly given the increased proliferation of NIL collectives.

随着姓名、形象和肖像 (NIL) 的到来，大学体育劳动力市场明显呈现出与零工经济相似的特征，运动员能够通过基于 NIL 的外部独立承包商“零工”获得额外报酬。但这种比较也带来了类似的问题，研究和挑战零工经济结构的学术和诉讼已经发现了一些法律和道德问题，这些问题不仅针对每个工人，而且更广泛地影响劳动力市场。在这些文献的基础上，我们对零工经济领域的 NIL 现象进行了概念化，探讨了困扰 Uber 等公司的法律和道德问题，并将这些同样的问题应用到由 NIL 推动的大学体育的美丽新世界中。