Purpose This study proposes and tests a model to analyse whether achievement, social and immersion motivational affordances embedded in gamified review platforms motivate consumers to altruistically create content in the post-consumption stage. Design/methodology/approach We used data from a sample of 343 reviewers and employed SmartPLS to test the research model. Findings Findings revealed that, while

Purpose The conventional notion that adopting Artificial Intelligence (AI) positively affects firm performance is often confronted with various examples of failures. In this context, large-scale empirical evidence of the economic performance implications of adopting AI is poor, especially in the context of Small and Medium Sized Enterprises (SMEs). Drawing upon the Resource-Based View and the Digital

Purpose With growing concerns about users’ well-being on social media, research stresses the importance of threat appraisals as a crucial first step in motivating self-protective actions. This study, in view of the prevalence of parasocial relationships between followers and social media influencers, aims to unravel the complex dynamics of followers’ threat perceptions within these relationships. Specifically

Purpose This study disentangles the impact of consumers’ adoption of mini-program channels on social media on their purchase behavior in e-marketplaces from a multichannel retailer’s perspective and examines the moderating roles of two types of brand messages (informational and transformational messages). Design/methodology/approach Based on 2,204 transaction records from a Chinese multichannel retailer

Purpose Advancements in augmented reality (AR) technology have increased the interest in improving brand equity by creating AR-enhanced branding experiences. However, despite the potential of AR branding, knowledge regarding the underlying mechanisms required for AR features to build brand equity remains limited. Thus, we considered embodied cognition theory to investigate how designing AR features

Purpose The emergence of social media platforms has revolutionized how brands develop partnerships with social media influencers (SMIs). However, users are seeking more meaningful engagement with SMIs, and little is known about how brands can shift their focus from transient engagements to continued engagement that builds long-term brand–consumer relationships. Extant research has provided inconsistent

Purpose Benefiting from the development and innovation of artificial intelligence and affective computing technology, social chatbots that integrate cognitive analysis and affective social services have flooded into the consumer market. For cognition and emotion-oriented tasks, social chatbots do not always receive positive consumer responses. In addition, consumers have a contradictory attitude toward

Purpose In the past decade, the use of neurophysiological measures as a complementary source of information has contributed to our understanding of human–computer interaction. However, less attention has been given to their capability in providing measures with high temporal resolution. Two studies are designed to address the challenge of measuring users’ cognitive load in an online shopping environment

Purpose Short-form video advertisements have recently gained popularity and are widely used. However, creating attractive short video advertisements remains a challenge for sellers. Based on the visual-audio perspective and signaling theory, this study investigated the impacts of three visual features (number of shots, pixel-level image complexity and vertical versus horizontal formats) and two audio

Purpose This study aims to examine the cultural and economic circumstances that shape esports consumer agency through case studies of “experiential consumption” (Miles, 2021). Design/methodology/approach A multiple-case study approach (Stake, 2006) is deployed alongside participant observation and document analysis to identify three cases of experiential consumption in esports – an esports tournament

Purpose Online patient reviews are of considerable importance on online health platforms. However, there is limited understanding of how these reviews are generated and their impact on patients' choices of physicians. Therefore, this study aims to investigate the antecedents and consequences of online patient reviews on online health platforms. Design/methodology/approach This study introduced an online

Purpose Multiple crowdfunding platforms have been created over the last decade. Some have become extremely successful, but many others have failed. This study focuses on those strategic choices that founders of crowdfunding platforms need to make early on and which determine the basic characteristics of a platform. Specifically, it examines which combination(s) of these initial strategic choices shape(s)

Purpose The metaverse enables users to create their own avatars in a shared virtual space, giving rise to a new avatar personality that differs from their real-self personality. The aim of this research is to explore how users' real-self and avatar personalities may affect their behavioral engagement and satisfaction in the metaverse context. Design/methodology/approach This research applies self-discrepancy

Purpose The study investigates the relationship between social presence dimensions and customer brand engagement (CBE) as well as the relation between customer brand engagement and purchase intention (PI) in the fashion retail metaverse with self-efficacy moderating between CBE and PI. Design/methodology/approach The data were gathered by conducting an online survey (n = 476) from young adults exposed

Purpose The metaverse, a virtual space where one can build and explore with others using avatars, is drawing global interest. Then questions arise: What drives consumers to customize their avatars and purchase virtual items in the metaverse? Who customizes and purchases virtual items more than others? To find the answers, this study tested a research model that explains why consumers customize their

Purpose Given the urgency of corporate engagement in sustainable development, companies seek ways to involve their employees in sustainability efforts. In this regard, gamified systems have gained attention as a novel tool to promote sustainable employee behavior. However, as the research field matures, researchers and practitioners are confronted with a scattered academic landscape that makes it difficult

Purpose The aim of this paper is to explore the relationship between digital transformation and corporate fraud. Design/methodology/approach This paper uses panel data of Chinese listed corporations from 2010 to 2021 and captures digital transformation from the perspectives of awareness and investment by extracting related content from annual reports. Our work investigates whether and how digital transformation

Purpose Influencer transgressions can disappoint their followers. However, there is a lack of clarity about the effects of a false allegation on an influencer–follower relationship. Drawing from cognitive dissonance and moral reasoning theory, the current study aims to examine how this relationship is shaped across three time periods (before the allegation is leveled, after the allegation is leveled

Purpose This study examines the phenomenon of “knowledge influencers,” individuals who convey expert information to non-expert audiences and attract users to subscribe to their self-created knowledge products. It seeks to address two research questions: (1) What are the antecedents that promote perceived attractiveness of knowledge influencers? and (2) How does perceived attractiveness of knowledge

Purpose The rapid growth of professional esports has highlighted the lack of a universally recognised governing body to standardise operations and competition rules. This absence presents many challenges. A key concern is the well-being of professional esports players (e-pro-players), who often suffer from exhaustion. This study aims to examine the factors contributing to exhaustion among e-pro-players

Purpose This study aims to identify a value co-creation framework for live streaming through tourism scenes (LStTS). It also clarifies the value attributes of LStTS and makes an empirical test. Design/methodology/approach The study used a mixed-method approach. In Study 1, a total of 12,216 pieces of viewers’ comments and ten web news reports were coded and analyzed employing a grounded theory approach

Purpose This study explores the potential impact of enterprise social media (ESM) communication visibility on knowledge sabotage to reduce knowledge sabotage within organizations. Design/methodology/approach We collected data from 389 Chinese employees across three stages and used hierarchical regression analysis and the bootstrap method to test our hypotheses. Findings Communication visibility negatively

Purpose The paper aims to develop and validate an instrument to measure users’ perceptions of online personalized advertising. Design/methodology/approach First, we identified 12 different aspects of online personalized advertisement and formulated candidate items through a literature review. A card sorting study and expert review were conducted to generate the initial scale items. We then conducted

Purpose The esports industry has experienced a dynamic growth. In this context, a significant evolution in the logic of corporate social responsibility (CSR) can be observed, particularly in the digital sphere. By extending Carroll’s three-dimensional model to include corporate digital responsibility (CDR), this paper addresses a key research question: How does CSR evolve and develop in the dynamic

Purpose There is little empirical evidence on how blockchain affordances may encourage consumers to make sustainable choices. Thus, this paper examines how blockchain affordances affect consumers’ sustainable consumption. Design/methodology/approach We focus on three blockchain affordances: transparency, traceability, and immutability in this paper. By integrating the affordance lens and theory of

Purpose In this paper, we address the need to study automatic propaganda detection to establish a course of action when faced with such a complex task. Although many isolated tasks have been proposed, a roadmap on how to best approach a new task from the perspective of text formality or the leverage of existing resources has not been explored yet. Design/methodology/approach We present a comprehensive

Purpose The current study explores two distinct augmented reality (AR) experiences (hedonic and utilitarian) to determine the drivers of satisfaction and word-of-mouth (WOM). Specifically, this research investigates how different AR characteristics (person–virtual environment (VE) interaction, novelty) impact reality congruence and immersion, which ultimately lead to satisfaction and WOM. Design/methodology/approach

Purpose This investigation delves into the elements influencing social networking sites (SNS) use reduction behavior through the lens of the cognitive-affective (CA) model to understand the driving forces behind the decline in SNS use. Design/methodology/approach Following the CA model, this research introduces a theoretical framework that integrates the emotions of regret and guilt along with the

Purpose This research focuses on analyzing the impact of digital transformation (DT) on the green innovation performance of Spanish wineries, as well as the mediating effect of green knowledge sharing (GKS) on this main relationship, as well as the moderating role of top management environmental awareness (TMEA) on the GKS-green innovation performance linkage. In addition, age, size and protected designation

Purpose In the 21st century, excessive use of hedonic information systems (HIS) has become commonplace, making HIS use reduction a more viable option for many users than complete discontinuation. Even so, there is no systematic revision on this matter. This systematic literature review aims to examine previous studies on HIS use reduction, identify their limitations and point out future research directions

Purpose While cyberloafing has emerged as a prevalent issue in numerous workplaces, research on its consequences is still underdeveloped, highlighting a need for further exploration and analysis. Drawing upon the cognitive appraisal theory of emotion, this study investigates the influence of coworkers' cyberloafing on employees' workplace incivility, mediated by negative emotions and moderated by task

Purpose Synthetic advertising, which involves creating or modifying ads through artificial intelligence (AI) technology, has recently transformed the field of media and advertising. Despite its emerging importance, our understanding of consumer perceptions in this context is limited. This study is one of the first to explore the impact of synthetic advertising on consumer behavior. Design/methodology/approach

Purpose Brands can build meaningful, effective connections with consumers through digital influencers. This paper aims to understand the factors determining digital influencers’ success concerning brand-related (i.e. intention to follow influencer advice) and influencer-related (i.e. intention to recommend the influencer) outcomes. We present a conceptual model derived from established theories and

Purpose This paper aims to explore the underlying mechanism whereby information-induced stress, resulting from the burdensome nature, questionable information reliability, misleading content and diffuse characteristics of infodemic pressure, impacts individuals’ online information-related behavior and health-related preventive behavior. Design/methodology/approach We conducted a cross-sectional survey

Purpose This study uses a systematic review to explore the potential causes of previous findings related to e-government acceptance research. By identifying the most frequently used, best, promising or worst factors that affect the acceptance of e-government, this research presents a research agenda for e-government researchers. Design/methodology/approach Through conducting a systematic review following

Purpose This study proposes a framework that demonstrates how the perceived value of augmented reality (AR) shopping influences the formation of psychological ownership of product and technology. The mediating role of flow experience and the moderating role of perceived control are identified. Design/methodology/approach An online survey study recruiting 480 participants who experienced AR shopping

Purpose Notwithstanding their potential benefits especially for individuals with low health literacy, users are still somewhat skeptical about the reliability of healthcare chatbots. The present study aims to address this challenge by investigating strategies to enhance users’ cognitive and emotional trust in healthcare chatbots. Particularly, this study aims to understand the effects of chatbot design

Purpose Despite the promising development and marketing potential of the metaverse, our understanding of how realistic metaverse environments impact user engagement and behaviours remains limited. This study investigates the role of perceived realism in influencing user engagement, thereby affecting external search behaviour and visit intentions. Design/methodology/approach We surveyed 270 active metaverse

Purpose Users frequently target rival brands through direct criticism or indirect customer insults, yet the impact of such attacks on brand advocacy remains unexplored. The purpose of this study is to classify online attacks into brand-targeted attacks and consumer-targeted attacks and further investigate their differential impacts on brand advocacy and the underlying mechanism and a boundary condition

Purpose Self-presentation has emerged as a pivotal marketing strategy for service providers seeking to craft virtual images in the peer-to-peer (P2P) accommodation sector. However, the literature lacks an understanding of conversational self-presentation, which offers more informal and personal communication. Design/methodology/approach Drawing upon social interaction theory and uncertainty reduction

Purpose The television (TV) content ecosystem has shifted from traditional broadcasting systems to dedicated content producers and over-the-top (OTT) services. However, less empirical effort has been paid to the actual behaviors of the mobile users who watch TV content when explaining the impact of OTT service and mobile network profiles in watching TV content. This study aims to investigate the impact

Purpose Sharing co-owned information on social network platforms has become a common and inevitable phenomenon. However, due to the uniqueness of co-owned information, the privacy calculus theory based on a single information owner cannot explain co-owned information disclosure. Therefore, this study tries to investigate the underlying mechanism of users’ co-owned information disclosure from a collective

Purpose Online health communities (OHCs) have emerged on the Internet, substantially changing the conventional healthcare delivery model. Despite this emergence, the lack of patient participation and contribution always limits the success and sustainability of OHCs. Previous studies have disclosed that patients’ value co-creation behavior (VCB) helps organizations sustain OHCs. However, how the recent

Purpose There are two main objectives in this study. First, we aim to develop a set of constructs for health task management support (HTMS) features to evaluate which health-related tasks are supported by mobile health application (mHealth app) functions. Second, drawing on innovation resistance theory (IRT), we examine the impacts of the newly developed HTMS dimensions on perceived usefulness, alongside

Purpose A major portion of our social interaction now occurs online, facilitated by social networking sites (SNSs) that enable people to connect and communicate at will. However, the characteristics of SNS communication can introduce problematic outcomes on otherwise healthy processes, one of which is social comparison. In this work, we investigate whether compulsive SNS use could be driven by two

Purpose This study examines how users' multidimensional representational fidelity factors affect sociability and cyberself engagement in the Metaverse platform; that is, how they interact with newly defined self-images as their personas in the environments. It investigates how representational fidelity serves platform users to perform social roles and increase their sociability by establishing a new

Purpose Social networking sites (SNS) have become popular mediums for individuals to interact with others. However, despite the positive impact of SNS on people’s lives, cyberbullying has become prevalent. Due to this prevalence, substantial research has examined cyberbullying from the perspectives of perpetrators, bystanders, and victims, but little is known about SNS users’ confrontations with cyberbullying

Purpose Sports advertisements such as the Super Bowl showcase products and brands that have invested increasingly large sums financially to gain viewers’ attention. However, how audio features in advertisements impact viewers' behavior remains unexplored. Design/methodology/approach Using the lens of signaling theory, this research uses advanced data analytics of voice and music audio in Super Bowl

Purpose Although digital transformation (DT) has emerged as an important phenomenon for both research and practices, the influences remain inconclusive and inadequate. The emerging artificial intelligence (AI) technologies further complicate the understanding and practices of DT while understudied yet. To address these concerns, this study takes a process perspective to empirically investigate when

Purpose The purpose of this study is twofold: first, to identify the categories of artificial intelligence (AI) chatbot service failures in frontline, and second, to examine the effect of the intensity of AI emotion exhibited on the effectiveness of the chatbots’ autonomous service recovery process. Design/methodology/approach We adopt a mixed-methods research approach, starting with a qualitative

Purpose In this current review, we aimed to understand technology addiction interventions and provide guidelines for IS scholars to use IT to prevent or attenuate technology addiction. Design/methodology/approach We systematically reviewed articles associated with technology and substance addiction interventions. These articles included review articles, peer-reviewed articles, conference proceedings

Purpose Live Streaming Marketing has emerged as a transformative medium, facilitating real-time product promotion and brand messaging and reshaping consumer engagement. However, knowledge of the impact of Store Atmospheric cues within live streaming contexts remains scarce. This research delves into the dynamic interplay between streamers and viewers across diverse live streaming platforms, with a

Purpose Most employees are forced to telework due to the COVID-19 pandemic, which brings novel, disruptive, and critical challenges both in work and life. Based on event system theory and equity theory, this research explores how and when forced teleworking event strength (i.e. novelty, disruption, and criticality) affects employees’ work and life-related outcomes. Design/methodology/approach We conducted

Purpose As an emerging video comment feature, danmaku is gaining more traction and increasing user interaction, thereby altering user engagement. However, existing research seldom explores how the effectiveness of danmaku on user engagement varies over time. To address this research gap, this study proposes a comprehensive framework drawing on social presence theory and information overload theory

Purpose This study investigates how autonomous vehicle (AV)-related electronic word-of-mouth (eWOM) of different polarities affects attitude and perceived risk from the perspectives of both passengers and pedestrians and whether any gender differences exist. It also seeks to identify AV-adoption user archetypes. Design/methodology/approach An online experiment was conducted, manipulating eWOM polarity

Purpose This study aims to investigate the role of information normalization in online healthcare consultation, a typical complex human-to-human communication requiring both effectiveness and efficiency. The globalization and digitization trend calls for high-quality information, and normalization is considered an effective method for improving information quality. Meanwhile, some researchers argued

Purpose Gamification has been constantly demonstrated as an effective mechanism for employee engagement. However, little is known about how gamification reduces cyberloafing and the mechanism by which it affects cyberloafing in the workplace. This study draws inspiration from self-determination and social bonding theories to explain how game dynamics, namely, personalised challenges, social interactivity

Purpose This paper aims to investigate the effect of CEO social media celebrity status on credit ratings and to determine whether potential threats on the CEO celebrity status negatively moderate the above association. Design/methodology/approach The authors collected tweets for 874 CEOs from 513 unique S&P 1500 firms. A panel data analysis was conducted on a panel with 4,235 observations from 2009

Purpose Information overload has become ubiquitous during a public health emergency. The research purpose is to examine the role of mixed emotions in the influence of perceived information overload on individuals’ information avoidance intention and the state of fear of missing out. Design/methodology/approach A mixed-methods approach was used in this study: a qualitative study of 182 semi-structured

Purpose This paper aims to examine the strength characteristics of a stressful event (i.e. novelty, disruption, and criticality) as factors that drive people’s social media use for seeking different types of supportive resources (i.e. emotional, appraisal, informational, and instrumental support) to facilitate emotion-focused and problem-focused coping. We further assess the impact of different types