Purpose

Social networking sites (SNS) have become popular mediums for individuals to interact with others. However, despite the positive impact of SNS on people’s lives, cyberbullying has become prevalent. Due to this prevalence, substantial research has examined cyberbullying from the perspectives of perpetrators, bystanders, and victims, but little is known about SNS users’ confrontations with cyberbullying. The objectives of this study are to examine confrontation as a victim’s coping response, the effect of blockability affordance on victims’ protection motivation, the impact of a victim’s experiences with cyberbullying perpetration, and social desirability (SD) bias in the context of cyberbullying victimization.

Design/methodology/approach

This study examines the effect of blockability affordance on SNS users’ protection motivation. It also investigates the relationships among perceived threat, perceived coping efficacy, and use of confrontation. Furthermore, this investigation analyzes the effect of SNS users’ experiences as perpetrators on their decision to confront cyberbullies. Finally, this study assesses and controls SD bias in SNS users’ confrontation behavior. To test the research model, we used an online vignette study to collect 314 data points.

Findings

Blockability affordance, perceived threat, perceived coping efficacy, and cyberbullying perpetration experiences are essential factors in explaining use of confrontation. This study also finds SD bias in the context of cyberbullying victimization.

Originality/value

This is one of the first studies in information systems research to empirically examine the effect of blockability affordance in the context of cyberbullying.

中文翻译：

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可封锁性可供性对对抗社交网站网络欺凌的影响：理论和方法论的影响

 目的

社交网站 (SNS) 已成为个人与他人互动的流行媒介。然而，尽管SNS给人们的生活带来了积极影响，但网络欺凌现象却十分普遍。由于这种现象的普遍存在，大量研究从肇事者、旁观者和受害者的角度审视了网络欺凌，但对 SNS 用户与网络欺凌的对抗却知之甚少。本研究的目的是考察作为受害者应对反应的对抗、可封锁性可供性对受害者保护动机的影响、受害者网络欺凌实施经历的影响，以及网络欺凌受害背景下的社会期望（SD）偏见。

设计/方法论/途径

本研究探讨了可封锁性可供性对 SNS 用户保护动机的影响。它还调查了感知威胁、感知应对效能和对抗的使用之间的关系。此外，这项调查还分析了 SNS 用户作为犯罪者的经历对其对抗网络欺凌决策的影响。最后，本研究评估并控制了 SNS 用户对抗行为中的 SD 偏差。为了测试研究模型，我们使用在线小插图研究收集了 314 个数据点。

 发现

可封锁性可供性、感知威胁、感知应对效能和网络欺凌实施经历是解释对抗使用的重要因素。这项研究还发现网络欺凌受害背景下存在 SD 偏见。

 原创性/价值

这是信息系统研究中首批实证检验网络欺凌背景下可封锁性可供性影响的研究之一。