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Customer experience orientation: Conceptual model, propositions, and research directions J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-07-20 Farah Arkadan, Emma K. Macdonald, Hugh N. Wilson
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Unintended consequences of in-store technology for frontline employees: An empirics-first approach J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-07-20 Anastasia Nanni, Andrea Ordanini
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The effects of observing punishment on consumers’ decisions to punish other companies during industry-wide crises J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-07-10 Shijiao (Joseph) Chen, Yi Li, Jun Yao
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Food and technology: Using digital devices for restaurant orders leads to indulgent outcomes J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-07-08 Annika Abell, Dipayan Biswas, Christian Arroyo Mera
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Don’t give me just positive feedback: How positive and negative feedback can increase feedback-based goal setting and proactive customer service behavior J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-07-05 Bulent Menguc, Seigyoung Auh, Dionysius Ang, Nimet Uray
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Effects of gifting on relationship performance: Strategies for avoiding suspicion and unfairness perceptions J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-06-27 Carlos Bauer, Fine Leung, Robert W. Palmatier
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Regulating the sharing economy: The effects of day caps on short- and long-term rental markets and stakeholder outcomes J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-06-15 Patrick Gauß, Sonja Gensler, Michael Kortenhaus, Nadine Riedel, Andrea Schneider
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The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-06-06 Dimitrios Tsekouras, Dominik Gutt, Irina Heimbach
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Dynamic interplays between online reviews and marketing promotions J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-05-22 Yufei Zhang, Clay M. Voorhees, G. Tomas M. Hult
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Turning the wheels of engagement: Evidence from entertainment live streaming J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-05-16 Xiaofei Song, Mengyao Fu, Jie Fang, Zhao Cai, Chee-Wee Tan, Eric Tze Kuan Lim, Alain Yee Loong Chong
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The bad-influencer effect: Indulgence undermines social connection J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-05-09 Jessica Gamlin, Maferima Touré-Tillery
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The show must go on: The role of contract frames in safeguarding relationship continuity J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-05-07 Erik Mooi, Qiong Wang, Steven Seggie, Sandy D. Jap
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The impact of corporate social irresponsibility on prosocial consumer behavior J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-04-25 Sumin Kim, Hongwei He, Anders Gustafsson
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Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-04-20 Alexander C. LaBrecque, Clay M. Voorhees, Farnoosh Khodakarami, Paul W. Fombelle
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Addressing grand challenges through the bottom-up marketing approach: Lessons from subsistence marketplaces and marketplace literacy J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-04-17 Madhu Viswanathan, Arun Sreekumar, Srinivas Sridharan, Gaurav R. Sinha
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Pairing up with anthropomorphized artificial agents: Leveraging employee creativity in service encounters J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-04-04 Lexie Lan Huang, Rocky Peng Chen, Kimmy Wa Chan
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Brand transgressions: How, when, and why home country bias backfires J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-03-28 Vasileios Davvetas, Aulona Ulqinaku, Constantine S. Katsikeas
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When the road is rocky: Investigating the role of vulnerability in consumer journeys J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-03-28 Lynn Sudbury-Riley, Philippa Hunter-Jones, Ahmed Al-Abdin, Michael Haenlein
Journey research has primarily analyzed agentic, solo travelers making rational single-purchase decisions. In contrast, we examine a journey where consumers and their traveling companions are vulnerable and must navigate an unfamiliar service system. We explore how vulnerability shapes consumer journeys, how service and system factors impact vulnerability, and how traveling companions influence agency
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Why advertisers should embrace event typicality and maximize leveraging of major events J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-03-27 François A. Carrillat, Marc Mazodier, Christine Eckert
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Bibliometric reviews—some guidelines J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-03-22 John Hulland
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Are you looking for something specific or just looking around? Adaptive selling on the basis of customer shopping goals in retail sales J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-03-22 Yenee Kim, Richard G. McFarland
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Showcase the smiles or the tears? How elicited perspectives determine optimal charity appeal content J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-03-20 Diogo Hildebrand, Rhonda Hadi, Sankar Sen
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The accessor effect: How (and for whom) renters’ lack of perceived brand commitment dilutes brand image J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-03-08 Aaron J. Barnes, Tiffany Barnett White
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Platform-level consequences of performance-based commission for service providers: Evidence from ridesharing J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-03-08 Orhan Bahadır Doğan, V. Kumar, Avishek Lahiri
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Cobotic service teams and power dynamics: Understanding and mitigating unintended consequences of human-robot collaboration in healthcare services J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-03-02 Ilana Shanks, Maura L. Scott, Martin Mende, Jenny van Doorn, Dhruv Grewal
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Brand warmth elicits feedback, not complaints J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-03-01 Vivek Astvansh, Anshu Suri, Hoorsana Damavandi
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Marketing’s role in promoting dignity and human rights: A conceptualization for assessment and future research J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-03-01 Cait Lamberton, Tom Wein, Andrew Morningstar, Sakshi Ghai
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Soothing the unsatisfied or pleasing the satisfied? The effects of managerial responses to positive versus negative reviews on customer ratings and financial performance J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-03-01 Jiajun Wu, Jun Ye, Junhong Chu
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Revitalizing educational institutions through customer focus J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-02-23 Vikas Mittal, Jihye Jung
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Delivering affordable clean energy to consumers J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-02-05 Praveen K. Kopalle, Jesse Burkhardt, Kenneth Gillingham, Lauren S. Grewal, Nailya Ordabayeva
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(Mis)alignment between facial and textual emotions and its effects on donors engagement behavior in online crowdsourcing platforms J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-01-25 Elham Yazdani, Anindita Chakravarty, Jeff Inman
Although textual and facial emotion expressions in prosocial appeals have been studied separately in past research, there has been little work on the misalignment (compared to alignment) between them. Using a multi-method approach comprising experiments and panel data of 6,098 crowdfunding projects from Gofundme, we investigate how emotions expressed in the cover image and the project description interact
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Beyond text: Marketing strategy in a world turned upside down J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-01-18 Xin (Shane) Wang, Neil Bendle, Yinjie Pan
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Purpose orientation: An emerging theory transforming business for a better world J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-01-11 Christopher P. Blocker, Joseph P. Cannon, Jonathan Z. Zhang
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Shifting focus in the fight against core environmental challenges J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-01-09 Gergana Y. Nenkov
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Silently killing your panelists one email at a time: The true cost of email solicitations J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-01-05 Alina Ferecatu, Arnaud De Bruyn, Prithwiraj Mukherjee
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Crossing incentive alignment and adaptive designs in choice-based conjoint: A fruitful endeavor J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-01-05 Verena Sablotny-Wackershauser, Marcel Lichters, Daniel Guhl, Paul Bengart, Bodo Vogt
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Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2024-01-03 Amalesh Sharma, Sourav Bikash Borah, Tanjum Haque, Anirban Adhikary
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Diversity representation in advertising J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2023-12-26 Colin Campbell, Sean Sands, Brent McFerran, Alexis Mavrommatis
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How an ethos of repair shapes material sustainability in services J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2023-12-22 D. Matthew Godfrey, Linda L. Price
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Women’s underrepresentation in business-to-business sales: Reasons, contingencies, and solutions J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2023-12-07 Aline Isabelle Lanzrath, Christian Homburg, Robin-Christopher M. Ruhnau
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The greenguard effect: When and why consumers react less negatively following green product failures J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2023-12-02 Ali Tezer, Matthew Philp, Anshu Suri
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When feeling powerless, we crave nostalgia: The impact of powerlessness on the preference for nostalgic products J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2023-12-01 Sheng Bi, Jun Pang, Huan Chen, Andrew Perkins
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How speaking versus writing to conversational agents shapes consumers’ choice and choice satisfaction J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2023-11-30 David Schindler, Tobias Maiberger, Nicole Koschate-Fischer, Wayne D. Hoyer
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Toward a theory of consumer digital trust: Meta-analytic evidence of its role in the effectiveness of user-generated content J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2023-11-18 Rachel E. Hochstein, Colleen M. Harmeling, Taylor Perko
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Highlighting Discrepancies in Brand Messaging Increases Social Media Engagement J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2023-11-13 Todd Pezzuti
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Recall environment and post-recall stock market response J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2023-11-11 Amir Javadinia, Manpreet Gill, Satish Jayachandran
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Deploying artificial intelligence in services to AID vulnerable consumers J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2023-11-11 Erik Hermann, Gizem Yalcin Williams, Stefano Puntoni
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How within-person research can extend marketing knowledge J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2023-11-03 Dayle Childs, Nick Lee, John W. Cadogan, Belinda Dewsnap
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Marketing capability and the turnaround of financially distressed firms J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2023-10-31 Abhi Bhattacharya, Joseph Johnson, Ashkan Faramarzi, Niket Jindal, Ross W. Johnson
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How lack of knowledge on emissions and psychological biases deter consumers from taking effective action to mitigate climate change J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2023-10-23 Karen Page Winterich, Rebecca Walker Reczek, Tamar Makov
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Get the picture? Using visuals to represent theory J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2023-10-19 Dina Rasolofoarison, Cristel Antonia Russell
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Short-Asking with Long-Encouraging (SALE): A simple method to increase purchase quantity J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2023-10-05 Zoe Y. Lu, Christopher K. Hsee, Kaiyang Wu
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The positive effects of integrated advertising, featuring diverse ensembles, on societal identification and mainstream brand value J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2023-10-05 Conor M. Henderson, Marc Mazodier, Jamel Khenfer
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Multichannel discount spillover in B2B markets J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2023-09-29 Andrew T. Crecelius, Justin M. Lawrence, Robert W. Palmatier, Jonathan Z. Zhang
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On the strategic use of product scarcity in marketing J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2023-09-27 Rebecca W. Hamilton, A. R. Shaheen Hosany
When does product scarcity create lasting value for consumers and firms? We propose a framework overlaying the dimensions of demand-driven versus supply-driven scarcity and strategic versus non-strategic drivers of product scarcity. This framework generates three insights for the strategic use of product scarcity in marketing. First, because value from product scarcity is co-created by firms and consumers
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The local environment matters: Evidence from digital healthcare services for patient engagement J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2023-09-20 Ruba Aljafari, Franck Soh, Pankaj Setia, Ritu Agarwal
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“Sorry about my manager”: Mitigating customer-facing adverse manager behaviors J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2023-09-18 Jeff S. Johnson
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Mindful consumption: Its conception, measurement, and implications J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2023-09-12 Sharad Gupta, Jagdish Sheth
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Service strategy’s effect on firm performance: A meta-analysis of the servitization literature J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2023-09-05 Ashkan Faramarzi, Stefan Worm, Wolfgang Ulaga
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Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations J. Acad. Mark. Sci. (IF 9.5) Pub Date : 2023-09-01 Oanh Dinh Yen Nguyen, Tania Bucic, Liem Viet Ngo, Harmen Oppewal