This review examines corporate sustainability research in marketing, using a perspective that encompasses the environmental and social, as well as economic, aspects of firm performance (i.e., the “Triple Bottom Line”). The authors describe major trends in the strategy-level corporate sustainability literature over several generations. Prior research has mostly focused on the organizational level, noting how firms have engaged with sustainability, while largely ignoring markets and the global economic system. Trends in economic, environmental, and social focus are highlighted, with environmental issues being of relatively greater importance in the nascent stages of corporate sustainability research. However, a growing preference for economic and social issues is observed over time. More recent research examines the tension between sustainability and profitability, examining potential trade-offs between bottom line financial results and achieving the sustainability goals of social and environmental progress. The paper concludes with an agenda for future research in strategic marketing sustainability.

本综述采用涵盖公司绩效的环境、社会以及经济方面（即“三重底线”）的视角，审视了营销中的企业可持续发展研究。作者描述了几代人战略层面企业可持续发展文献的主要趋势。先前的研究主要集中在组织层面，关注企业如何参与可持续发展，而很大程度上忽略了市场和全球经济体系。经济、环境和社会关注的趋势得到强调，环境问题在企业可持续发展研究的初期阶段相对更加重要。然而，随着时间的推移，人们越来越倾向于经济和社会问题。最近的研究探讨了可持续性和盈利能力之间的紧张关系，研究了底线财务结果与实现社会和环境进步的可持续目标之间的潜在权衡。本文最后提出了战略营销可持续性未来研究的议程。