For over four decades, scholars have developed the field of entertainment science, establishing a thorough understanding of the business behind filmed, recorded, written, and programmed media products and services, encompassing consumer behavior and strategic decision-making. Building on six foundational characteristics that jointly define entertainment offerings (i.e., their hedonic, narrative, cultural, creative, innovative, and digital nature), we synthesize key findings from entertainment science research. Since each of these characteristics can be found individually in various industries, this review offers substantial potential for learning beyond the entertainment world. Leveraging the entertainment industry’s pioneering role in major cross-industry trends, including virtual worlds and generative AI, we then provide best practices for adapting to these developments. We conclude by proposing a comprehensive agenda for future research on each of the foundational entertainment characteristics within the field of entertainment science and beyond.

四十多年来，学者们发展了娱乐科学领域，对拍摄、录制、编写和编程的媒体产品和服务背后的业务有了透彻的了解，包括消费者行为和战略决策。基于共同定义娱乐产品的六个基本特征（即它们的享乐、叙事、文化、创意、创新和数字性质），我们综合了娱乐科学研究的关键发现。由于这些特征中的每一个都可以在各个行业中单独找到，因此这篇评论为娱乐界以外的学习提供了巨大的潜力。利用娱乐行业在主要跨行业趋势（包括虚拟世界和生成式 AI）中的先锋作用，我们提供适应这些发展的最佳实践。最后，我们提出了一个全面的议程，用于娱乐科学领域及其他领域内每个基本娱乐特征的未来研究。