许夏营 - 北京师范大学-香港浸会大学

个人简介

Since September 2016 when Dr. Xu joined PRA, he has taught over 12 major courses of PRA including Advertising Copywriting, Public Relations Writing, Consumer Behavior, Public Relations and Advertising Strategic Campaigns, and so forth. His research interests are focused on the areas of advertising and society, creative industries and international branding. As Programme Director, he is committed to ensuring a good learning experience for students and a good teaching and research environment for faculty members. Qualifications Ph.D. Communication (University of Macau, Macau) M.A. Communication and New Media (University of Macau, Macau) B.A. Chinese Language and Literature (Guangdong University of Finance and Economics, China)

研究领域

他的研究兴趣集中在广告和社会、创意产业和国际品牌传播等

近期论文

查看导师最新文章（温馨提示：请注意重名现象，建议点开原文通过作者单位确认）

Xu Xiaying & Tony Schirato (2015). Chinese Creative Industries, Soft Power and Censorship: the Case of Animation. Communication, Politics & Culture Journal, 48 (2), pp. 24-43. Xu Xiaying, Tan See Kam & Jiang Wei (2013). Of Goats, Lambs, Sheep and Wolves: Chinese animation and cultural industries. Asian Cinema, 24 (2), pp. 239-258. Xu Xiaying (2012). Chinese Audiences and U.S. Sitcoms: the Case of Friends. Projections, 1, pp. 1-30. 许夏营 (2014) 中国动画电影进入媒体融合时代了吗? ——结合《十万个冷笑话》个案。《电影艺术》, 第6期, 第33-38页。(CSSCI)。许夏营 (2014) 动画电影如何穿透文化——《疯狂原始人》的 “叙事透明性” 分析。《当代电影》，第1期，第159-161页。(CSSCI)。 Hui, Liu, Shi-Yan Chao, and Richard Xiaying Xu (2018). “Guangzhou film” and Guangzhou urban culture. In Emilie Yueh-yu Yeh (ed) (2018). Early Film Culture in Hong Kong, Taiwan, and Republican China: Kaleidoscopic Histories. University of Michigan Press.