马杰芳 - 北京师范大学-香港浸会大学

个人简介

在加入UIC之前，马杰芳博士曾任职多年于香港大学，香港教育大学，及香港城市大学。马博士拥有丰富的工商行政管理经验。她的研究领域是市场管理学，组织行为学，科技与教学，工商管理及研究。教育背景澳洲纽卡素大学工商管理学博士英国爱丁堡大学工商管理学硕士科研项目 2015-17: UIC research grant [RO201603] 2014-15: UIC research grant [RO201411] 2013-14: UIC research grant [RO201422] 2012-13: 珠海市哲学社会科学规划办公室2013年度珠海市社会科学“十二五”规划, 珠海市政府研究金[201310]

研究领域

市场管理学研究品牌管理研究消费者行为研究科技与教学研究

近期论文

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Ma, A. (2019, Oct). The application of Behavioural Intention Approach on Mobile learning in China. Proceedings of 2019 China Accounting and Financial Innovation Forum (CAFIF), Beijing Normal University-Hong Kong Baptist University United International College, Zhuhai, PR China, 17-19 October 2019. (pp. 30). Wu, M. Y., & Ma, A. (2016). The role of leadership in leading organizations towards sustainability: An organizational learning perspective in the book CSR, Sustainability and Leadership edited by G.Eweje and R. Bathurst, School of Management, Massey University, Routledge Ma, A. (2014, August). Performance support systems approach for organisational change: A preliminary study of the cultural perspectives for Chinese teacher training. Paper presented at the International Conference on Knowledge, Culture, and Change in Organizations, Saïd Business School, University of Oxford, Oxford, United Kingdom, 4-5 August 2014 Ma, A., & O’Toole, J.M. (2013, Nov). The perspectives of major stakeholders on video enriched problem-based learning for Chinese teacher education. Australasian Journal of Educational Technology, 29(6), 901-915. Ma, A., O’Toole, J.M., & Keppell, M.J. (2008, Dec). An investigation of student teachers’ attitudes to the use of media triggered problem-based learning. Australasian Journal of Educational Technology, 24(3), 311-325. Ma, A. (2008, Jan). The use of technology on problem-based learning for teacher education in Hong Kong. Paper presented at the Annual Meeting of American Educational Research Association: Research on Schools, Neighborhoods and Communities: Toward Civic Responsibility, New York, NY. Ma, A., O’Toole, J.M., Keppell, M.J. (2007, Dec). The Attitudes of Teacher Educators to the Use of Problem-based learning – the video triggers approach. In Atkinson, R.J., McBeath, C., Soong, S. K. A. & Cheers, C. (Eds) (2007). ICT: Providing choices for learners and learning. Proceedings Ascilite Singapore 2007. Centre for Educational Development, 2-5 December, 2007. Nanyang Technological University, Singapore. (pp. 603-610). Ma, A. (2007, Oct). The Usefulness of Media-rich Problem-based Learning to the Training of Chinese Student Teachers. In Theo Bastiaens & Saul Carliner (Eds.). Proceedings of E-Learn 2007 World Conference on E-Learning in Corporate, Government, Healthcare, & Higher Education. Quebec, 17-19 October, 2007, Canada. (pp. 366-373). Ma, A., Keppell, M. (2005, Dec). Knowledge management: The relevance of storytelling in the management of knowledge in organisations. In R. Atkinson, C. McBeath, D. Jonas-Dwyer, R. Phillips (Eds.). Beyond the Comfort Zone: Proceedings of the 21st Annual Conference of the Australasian Society for Computers in Tertiary Education. Perth, 5-8 December, Australia. (Volume 2 – pp.571).