Tsai, Stephie - University of Manchester

个人简介

Stephie Hsin-Ju Tsai is Lecturer in Strategic Management at School of Materials since 2008. Her research interests fall in the broad area of multinational corporation management, with a particular interest and expertise in multinational coordination, knowledge transfer, and subsidiary business networks. Her current research on innovation management of MNCs specifically examines the development and leverage of new technology in global context and contributes to the knowledge of headquarter-subsidiary dynamics of innovation development and transfer activities. She received her PhD degree in International Business from Manchester Business School in 2009 and MBA degree from National Cheng Kung University in 2003.

研究领域

Managing knowledge in multinational corporations Innovation development and transfer in multi-unit organisations Internationalisation of fashion retailing Quantitative research methods

近期论文

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Tsai, H-J., Ting, P-J. L., & Yang, A. (2016). THE DETERMINANTS OF CONSUMER REPURCHASE INTENTION ON GREEN BEAUTY PRODUCTS. In EuroMed 2016 Book of Proceedings. (pp. 1837). EuroMed Press. . Publication link: 4d62b38c-a1c3-41fe-a787-8bf4297b7af7 Ting, P-J. L., & Tsai, H-J. (2016). THE BUFFERING EFFECT OF CORPORATE SOCIAL RESPONSIBILITY STRATEGY ON CONSUMER SKEPTICISM. Paper presented at International Conference on Innovation and Management , Kuala Lumpur, Malaysia.. Publication link: 6b5a5f03-cfa1-4a86-81e0-1377a0fdaabf Ting, P-J. L., Chen, C-Y., & Tsai, H-J. (2016). CORPORATIONS PUBLIC ALLEGATIONS: THE BUFFERING EFFECT OF CSR STRATEGY ON CONSUMER SKEPTICISM. In EuroMed 2016 Book of Proceedings. (pp. 1809). EuroMed Press. . Publication link: e7d213a2-a927-4967-bd83-d41c959b93f4