Mccormick, Helen - University of Manchester

研究领域

Online Fashion Retail Website Design E-Marketing Multi-channel Retail M-commerce E-branding Design

近期论文

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Cartwright, J., Mccormick, H., & Warnaby, G. (2016). Consumers' emotional responses to the Christmas TV advertising of four retail brands. Journal of Retailing and Consumer Services, 29, 82-91. DOI: 10.1016/j.retconser.2015.11.001. Publication link: 653189d7-44f9-41f6-bd1a-4b134409d204 Cartwright, J., & Mccormick, H. (2014). Analysing consumer’s emotional response to Christmas fashion TV advertising: A three year longitudinal study. In host publication.. Publication link: 3a1a9064-7788-424d-841e-fda4a0430ce6 McCormick, H., Cartwright, J., Perry, P., Barnes, L., Lynch, S., & Ball, G. (2014). Fashion retailing – past, present and future. Textile Progress, 46(3), 227-321. DOI: 10.1080/00405167.2014.973247. Publication link: 207ed454-4a6d-4dfe-be2c-ecacc4944c74 Mccormick, H., Cartwright, J., & Rowland, K. (2014). The Influence of Hedonic and Utilitarian Motivations on Mobile Device Behaviour. In host publication.. Publication link: b905da7b-fe4f-45ab-b7ad-68d9fada4c36 Mccormick, H., & Rowland, K. (2014). I’ve lost my mobile…..!!!!!! An Insight Into Mobile Device Cognitive Attachment. In host publication.. Publication link: b755dc0a-57ec-45ea-9bc2-fa79317b40e5 Boardman, R., & Mccormick, H. (2014). Analysing The Differences Between 20 to 70 Year Old Consumers in Their Responses to the Design of a Retailer’s Homepage, Through Eye Tracking Technology. In host publication.. Publication link: c56261dc-eced-4dac-a649-d1aed03352c9 Mccormick, H., & Cartwright, J. (2014). Analysing Consumers’ Emotional Response to Christmas Fashion TV Advertising: A three year longitudinal study. In host publication.. Publication link: ad271552-5a43-48c4-a78e-49ad54607b6c