McGoldrick, Peter - University of Manchester

个人简介

Dr Peter J. McGoldrick is Professor of Retailing in the School of Materials at The University of Manchester. He chaired the CRIS (Consumer, Retail, Innovation & Service) Research Centre at Manchester Business School from 2007 to 2012 and founded/directed the Retail Research Forum, an industry-university collaboration of fifteen years standing. His research has attracted extensive peer-reviewed and industrial funding, including several grants from the ESRC, EPSRC, DTI, OFT, EU and other funding organisations.

研究领域

Peter is involved in a wide range of projects within the spheres of retailing, shopper behaviour and e-commerce. Grants have included ￡30,000 from the Office of Fair Trading to study international retail price differences, ￡31,000 from the Economic and Social Research Council to study intertemporal price discrimination, ￡320,000 for a KTP to develop quality systems within the supply chain, and ￡70,000 from the Department of Trade and Industry to study package quantity perceptions. Funding has also been received from British Airways and Microsoft, plus ￡140,000 from the EPSRC, to study human factors in the design of E-commerce interfaces. Funding and support of over ￡500,000 was awarded by the ESRC and DTI to study Human Issues in Security and Privacy in E-Commerce, in collaboration with the Co-operative Bank, Office of the Information Commission and industrial partners. An award of over ￡150,000 was obtained from the EPSRC to study Human-Computer Relationships in e-commerce. The Retail Research Forum, founded and directed for fifteen years, has provided funding of ￡1.0 million to support over 25 projects of interest to leading retail companies. Work on shoppers' ethical and environmental motivations helped underpin the award of ￡25 million to Manchester University for the foundation of the Tesco Sustainable Consumption Institute. Current SCI work examines the Motivation of Pro-Environmental Behaviours, while Retail Forum studies investigate retailer/manufacturer roles in promotion of healthier eating patterns.

近期论文

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Nieroda, M., & Mcgoldrick, P. (2016). Healthy eating promotion: Translating consumer expectations into CSR strategies. In Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference.. Publication link: b13028b1-4c15-4787-b3d3-3142fd51b3e1 Goworek, H., & Mcgoldrick, P. (2015). Retail Marketing Management: Principles and Practices. (1 ed.) London: Pearson.. Publication link: 3565d3f4-c8eb-4746-aa11-f854bbaef365 Nieroda, M., Mcgoldrick, P., & Keeling, D. I. (2015). Capable, Caring, Culpable? Retailer and Supplier Responsibilities for Promoting Healthier Eating (winner of 2015 Stanley C Hollander Award). In host publication. Academy of Marketing Science. . Publication link: 30d0da00-cdd7-4bcb-bd8f-46fba7d352c7