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Consumers' emotional responses to the Christmas TV advertising of four retail brandsCartwright, J., Mccormick, H. & Warnaby, G. 1 Mar 2016 In : Journal of Retailing and Consumer Services. 29, p. 82-91 9 p.Research output: Contribution to journal ? ArticleDOI: 10.1016/j.retconser.2015.11.001