Sunyoung Hlee - 北京理工大学 - 管理与经济学院

个人简介

Sunyoung Hlee is an Assistant Professor in the School of Management and Economics, at Beijing Institute of Technology, Beijing, China. She received her Ph.D. degree in Tourism Management from Tourism and Hospitality College, Kyung Hee University, South Korea. Her research includes big data & business analytics, smart city, service design, and ICT related hospitality and tourism marketing. Her works are published in Telematics and Informatics, Journal of Travel Research, Industrial Management & Data Systems, International Journal of Contemporary Hospitality Management, International Journal of Hospitality Management, International Journal of Information Management and Journal of Vacation Marketing. EDUCATION Mar. 2014- Feb. 2017 Ph. D. in College of Hotel & Tourism management Kyung Hee University, Seoul, South Korea Major: Convention & Exhibition management (Smart Tourism) Dissertation: “Online Review Studies on Smart Tourism Destinations: Applying an Heuristic and Systematic Model” Advisor: Dr. Chulmo Koo (MIS), Chair of Smart Tourism Education Platform (step.khu.ac.kr.chn) Sep. 2011- Feb. 2014 Master degree in College of Health Sciences Won Kwang University, Iksan, South Korea Major: Public health Advisor: Dr. Yoonjum Park Mar. 1992- Feb. 1996 Bachelor Degree in College of Social Science Ewha Womans University, Seoul, South Korea Majors: Public Administration ACADEMIC EMPLOYMENT AND TEACHING EXPERIENCES Nov. 2021-Present Assistant Professor, Associate researcher, School of Management and Economics, Beijing Institute of Technology, Beijing, China July. 2017-Dec. 2020 Research Professor, Smart Tourism Research Center (STRC), Kyung Hee University, South Korea, (strc.khu.ac.kr) Sep. 2019-Dec. 2020 Instructor, Kyung Hee University Undergraduate Courses: The Theory of Culture, Tourism and Content and Start-up, Tourism Marketing Study, Event Planning and Marketing Graduate Courses: Content Service Management, Festival & Event Study and Smart Tourism Service Design Study Mar. 2014-Feb. 2017 Research Associate, Smart Tourism Research Center (STRC), Kyung Hee University, Seoul, South Korea. Mar. 2011-Dec. 2014 Adjunct Professor, International Convention Management, Korea Tourism College, Icheon, Gyeonggi-do, South Korea IMC Planning, Corporate Promotion Planning, Creative thinking Special Event Planning, Planning Strategy, Event Management Data Mining Nov. 2011-Mar. 2014 Chief Director at The Planning Company, Seoul, South Korea (Integrated Marketing Communication Management and BTL Strategy) Jun. 2006-Oct. 2011 Chief Director at EMCBTL, Seoul, South Korea (Marketing Strategy and Communication Management) Sep. 2004-Jun. 2009 Responsible Instructor (Special Event) of EWHA Social Education Center, Seoul, South Korea Mar. 2004-Jun. 2006 Chief Director at EMC Associations, Seoul, South Korea (Brand management and VIP Marketing) Jan. 1997-Oct. 2003 Special Event Director at SAKYE Communications, Seoul, South Korea (IMC and Promotion, Special Event Creator)

研究领域

Big data & Business Analytic and AI Applications in tourism and creative industries related studies Consumer behaviors and decision-making process related to advanced information technologies Smart tourism and technology mediated contents (e.g., AR, VR and Metaverse) Experience management and Service design based on design thinking

近期论文

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International Journal Articles Hlee, S., & Lee, H. (2023). Spatial agglomeration effects on eSports events: An intra-and inter-industry and regional analysis approach. Information Processing & Management, 60(2), 103246. (First author, ISI Indexed: SSCI, JCR Q1, IF=7.466) Hlee, S., Park, J., Park, H., Koo, C., & Chang, Y. (2022). Understanding customer's meaningful engagement with AI-powered service robots. Information Technology & People, (ahead-of-print). (First author, ISI Indexed: SSCI, JCR Q1, IF=4.938) Hyun, Y., Hlee, S., Park, J., & Chang, Y. (2022). Discovering meaningful engagement through interaction between customers and service robots. The Service Industries Journal, 42(13-14), 973-1000. (Co-author, ISI Indexed: SSCI, JCR Q1, IF=9.450) Jo, H., Chung, N., Hlee, S., & Koo, C. (2022). Perceived Affordances and Regret in Online Travel Agencies. Journal of Travel Research, 61(5), 1024-1042. (Co-author, ISI Indexed: SSCI, ABDC A*, JCR Q1, IF=10.982) Hlee, S., Lee, H., Koo, C., & Chung, N. (2021). Fake Reviews or Not: Exploring the relationship between time trend and online restaurant reviews. Telematics and Informatics, 59, 101560. https://doi.org/10.1016/j.tele.2020.101560. (First author, ISI Indexed: SSCI, JCR Q1, IF=4.139) Hlee, S. (2020). How reviewer level affects review helpfulness and reviewing behavior across hotel classifications: the case of Seoul in Korea. Industrial Management & Data Systems, 121(6), 1191-1215. (Single author, ISI Indexed: SSCI, ABDC A, JCR Q2, IF=3.329) Hlee, S., Lee, J., Moon, D., and Yoo, C. (2017). The acceptance of 'intelligent trade shows': Visitors' evaluations of IS innovation. Information Systems Frontiers, 19(4), 717-729. DOI 10.1007/s10796-016-9703-5. (First author, ISI Indexed: SSCI, ABDC A, JCR Q1, IF=3.71) Kim, J. Y., Hlee, S., and Joun, Y. (2016). Green practices of the hotel industry: Analysis through the windows of smart tourism system. International Journal of Information Management, 36(6), 1340-1349. (Co-author, ISI Indexed: SSCI, ABDC A*, JCR Q1, IF=8.21) Hlee, S., Lee, H., Koo, C., & Chung, N. (2021). Will the relevance of review language and destination attractions be helpful? A data-driven approach. Journal of Vacation Marketing, 27(1), 61-81. (First author, ISI Indexed: SSCI, ABDC A, JCR Q3, IF=2.05) Lee, H., & Hlee, S. (2021). The Intra-and Inter-Regional Economic Effects of Smart Tourism City Seoul: Analysis Using an Input-Output Model. Sustainability, 13(7), 4031. (Corresponding author, ISI Indexed: SSCI, JCR Q2, IF=2.567) Hlee, S., Lee, J., Yang, S. B., & Koo, C. (2019). The moderating effect of restaurant type on hedonic versus utilitarian review evaluations. International Journal of Hospitality Management, 77, 195-206. (First author, ISI Indexed: SSCI, ABDC A*, ABS 3, IF=6.701) Hlee, S., Lee, H. and Koo, C. (2018). Hospitality and Tourism Online Review Research: A Systematic Analysis and Heuristic-Systematic Model. Sustainability, 10(4). doi:10.3390/su10041141 (First author, ISI Indexed: SSCI, JCR Q2, IF=2.567) Yang, SB. Hlee, S., Lee, J., and Koo, C. (2017). An empirical examination of online restaurant reviews on Yelp.com: a dual coding theory perspective. International Journal of Contemporary Hospitality Management, 29(2). 817-839. (Co-author, ISI Indexed: SSCI, ABDC A, ABS 3, JCR Q1, IF=5.667) Hlee, S., Yhee, Y., Chung, N., & Koo, C. (2019). # Service Innovation by Design Thinking Methods: A Case of Seoul Children's Grand Park (SCGP). E-review of Tourism Research, 17(2). (First author, ISI Indexed: SCOPUS) Koo, C, Chung, N, Kim, D., and Hlee, S. (2016). The Impact of Destination Website and Cultural Exposure: A Comparison Study of Experienced and Inexperienced Travelers. International Journal of Tourism Cities, 2(1), 1-16. (Co-author, ISI Indexed: SCOPUS) Domestic Journal Articles (Korea Citation Index: KCI) Hlee, S., Chung, N & Kim, T. (2020), Consumers’ Contribution Behaviors in Seoul Tourism Contents: Relationship between Like, Comment and Sharing in Chinese Social Media. Internet e-commerce studies, 20(3), 17-31. (In Korean). Hlee, S., Jung A., Chung, N & Koo, C (2019), The factors influencing the diffusion of tourism contents on Chinese social media: focusing on Seoul tourism contents of Sina Weibo. Journal of Hospitality & Tourism Studies, 21(1), 1-15. (In Korean). Yang S., Hlee, S., & Koo, C (2019), The Effects of Integrated Destination Personality, Self-congruity, Product Involvement in Smart Tourism City. Knowledge Management Research 20(1), 101-131. (In English). Hlee, S., Chung, N & Kim, T (2019) An Exploratory Study on Antecedents Influencing Image Helpfulness in Online Consumer Reviews: Using a Negative Binomial Model. Internet e-commerce studies, 19(1), 93-113. (In Korean). Chung, N., Um, T & Hlee, S. (2019), A Study on Network Centrality of Researchers and Journals in Tourism Sector using Social Network Analysis. Journal of Tourism & Leisure Research, 31(2), 107-129. (In Korean). Hlee, S., Ham, J. Y., & Chung, N. (2018). Destinations analytics with massive tourist-generated content: Applying the Communication-Persuasion Paradigm. The Journal of Information Systems, 27(3), 203-225. (In English). Hlee, S., Chung, N., & Koo, C. (2018). Trade Show Brand Equity Study for Smart Tourism Cities - Focused on Mediating Effects of Self-Brand Connection. The Korea Association of Trade Exhibition Studies, 13 (1), 91-112. (In Korean). Hlee, S., Chung, N., & Koo, C. (2018). A study of the Antecedents of Smart Tourism Satisfaction for improving Smart Tourism Competitiveness-The Case of Seoul as a Smart Tourism City. Journal of Tourism Science. (In Korean). Hlee, S., Lee, J., Seo, K-S., & Koo, C. (2017). A Study of the Relationship among MICE Attributes, Destination satisfaction and Loyalty - Moderating Effects of Destination Image Change. Journal of Tourism & Leisure Research, 29(2), 377-396. (In Korean). Hlee, S., Chung, N., & Koo, C. (2016). Exploratory Research on Sense of Place and Perception of Gentrification in Urban Street Tourism: Focusing on Participation Observation in Off-line and Instagram space. Journal of Hospitality & Tourism Studies, 18(4), 1-24. (In Korean). Hlee, S., Lee, J., Chung, N., & Koo, C. (2016). An Examination of the Relationship between Technology-Organization-Environment Factors and their Performance at a Smart Exhibition: Mediating Effects of Collaboration Activities. Journal of Tourism Science, 40(1), 29-50. (In Korean). Hlee, S., Lee, J., Joun, Y., Chung, N., & Koo, C. (2016). Korean Wave (Hallyu) Tourism Information Policy for Potential Foreign Tourists: Analysis of the Language-specific Issue and its Requirements. Journal of Tourism Science, 40(2), 11-35. (In Korean). Hlee, S., Lee, J., Chung, N., & Koo, C. (2016). “Destination: Focused on the ‘Nice Carnival’,” Journal of Tourism & Leisure Research, 28(7), 275-294. (In Korean). Lee, J., Hlee, S., Chung, N., & Koo, C. (2016). A study of the difference on Korean Wave trend and perception of Korean wave using Hofstede’s Culture dimension theory - Focusing on East Asia countries. Journal of Hospitality & Tourism Studies, 18(2), 2016, 1-20. (In Korean). Lee, K., Hlee, S., Chung, N., & Koo, C. (2016). The Effects of IT Usage of Exhibition Onsite and Overall Effectiveness toward Attendee’s Satisfaction. Internet e-commerce studies, 16(6), 77-94. (In Korean). Kim, W., Hlee, S., Kim, B., & Koo, C. (2016). The Impacts of Trade Show Exhibitors' Customer Orientation and Buyer-Supplier Business Collaboration on Non-sales & Sales Performance. Journal of Tourism & Leisure Research, 28(2), 309-325. (In Korean). Hlee, S., & Koo, C. (2015). Impacts of the Expectation-Confirmation, Affective Involvement and Perceived Usefulness of Exhibition Experience on Visitors' Satisfaction and Behavioral Intention: The Mediating Role of Perceived Usefulness. Journal of Hospitality & Tourism Studies, 17(6), 312-329. (In Korean). Hlee, S., Joun, Y., & Koo, C. (2015). The Research on Influencing Factors of college going intention on exhibition of educational experience for Career Education: Focused on 2014 KCCE Expo. Journal of Tourism & Leisure Research, 27(5), 295-316. (In Korean). Koo, C., Hlee, S., Kim, J., & Chung, N. (2016). The Influence of on-off Line Information Sources on Perceived Usefulness and Satisfaction in Exhibition and Convention: The Mediating Effects of Affective Involvement. Knowledge Management Research, 16(2), 47-66. (In Korean). Hlee, S. (2014). The Analysis of the Different Education Requirements on Task Competence in Party Event - Applying on Borich Needs Assessment Model. Journal of Hospitality & Tourism Studies, 16(5), 287-313. (In Korean). Koo, C., Shin, S., Hlee, S., Moon, D., & Chung, N. (2015). Online Tourism Review: Three Phases for Successful Destination Relationships. Asia Pacific Journal of Information Systems, 25(4), 746-762. Book Chapters Book Chapter of ‘Smart Tourism City II’ (Service Design, 2021, Kyung Hee University Publications. (In Korean) Book Chapter of ‘Smart Tourism City I’ (Sharing Economy), 2019, Kyung Hee University Publications. (In Korean) Writing NCS (National Competency Standards) Learning Modules (Event Planning), 2014, Korea MICE Association. (In Korean) Sunyoung Hlee, “About Party,” 2012, Hanol, Seoul, Co-authored with Jisook Yim. (In Korean)