个人简介
吕高燕，硕士生导师，北京理工大学管理与经济学院管理科学与物流系助理教授、特别副研究员，研究兴趣为平台，双边市场，R&D，供应链金融，绿色供应链。毕业于北京大学光华管理学院。
主持科研项目
国家自然科学基金（2022-2024），双边平台质量治理策略
近期论文
查看导师新发文章
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Peng Huang, Gaoyan Lyu*, Yi Xu. Quality Regulation on Two-Sided Platforms: Exclusion, Subsidy, and First-party Applications, Management Science，2022
Gaoyan Lyu, et al. C2M strategies on an e-commerce platform under brand competition. Transportation Research Part E: Logistics and Transportation Review 177 (2023): 103184.
胡华清，吕高燕*，陈剑，面临制造商入侵威胁时的网络零售商经营模式选择：分销，平台还是混合？已接收(2023).
Hu H, Lyu G*, Cheng T C E, et al. Reselling, consignment or In-Marketplace selling Mode? Competitive strategy for E-tailers to counteract online third-party marketplaces. Transportation Research Part E: Logistics and Transportation Review, 2023, 176: 103190.
Wang Wei, Gaoyan Lyu*. Sequential product positioning on a platform in the presence of network effects. International Journal of Production Economics (2020): 107779.
Wang Wei, Gaoyan Lyu, Wei Cui, Yongjian Li*. Strategic Technology Commercialization in the Supply Chain under Network Effects. International Journal of Production Economics (2020)
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