宛小昂 - 清华大学 - 社会科学学院

个人简介

教育背景 2003-2007，伊利诺伊大学香槟分校（University of Illinois at Urbana-Champaign），心理学系，博士 2001-2003，北京大学，心理学系，硕士 1997-2001，北京大学，心理学系，学士工作履历 2019至今，清华大学，心理学系，长聘教授、博士生导师 2018-2019，清华大学，心理学系，长聘副教授、博士生导师 2016-2017，清华大学，心理学系，准聘副教授、博士生导师 2010-2016，清华大学，心理学系，副教授、硕士生导师 2009-2010，清华大学，心理学系，讲师学术兼职与公共服务中国心理学会青年工作委员会，委员中国心理学会网络心理专业委员会，委员中国心理学会行为与健康心理学专业委员会，委员《心理科学进展》，编委《应用心理学》，编委 Psychonomic Society, Fellow 九三学社中央社会建设专委会，副主任九三学社北京市委社会与法制专委会，副主任九三学社清华大学委员会，委员学术期刊外审：Psychonomic Bulletin & Review, Cognition，Personality and Social Psychology Bulletin，Applied Psychology: Health and Well-Being；Journal of Retailing, Journal of Business Research, Psychology & Marketing, Journal of Consumer Behaviour；Food Quality & Preference, Appetite，Journal of Sensory Studies；NeuroImage, Neuropsychologia, Experimental Brain Research, Frontiers in Neuroscience；心理学报、心理科学进展、心理科学等

研究领域

基础方向：人智交互（human-AI interaction）；跨通道研究（crossmodal research）应用方向：人工智能营销；感官营销

近期论文

查看导师新发文章（温馨提示：请注意重名现象，建议点开原文通过作者单位确认）

From brain variations to individual differences in the color–flavor incongruency effect: A combined virtual reality and resting-state fMRI study A virtual reality-based study of color contrast to encourage more sustainable food choices Flavors bias attention toward associated colors in visual search Influence of solitary or commensal dining advertisements on consumers’ expectations of and attitudes toward foods and restaurants Alone but together: Cloud-based commensality benefits physical and mental health The “double-edged sword” effect of eating together on food consumption and its mechanisms The “double-edged sword” effect of eating together on food consumption and its mechanisms Expectations generated based on associative learning guide visual search for novel packaging labels Influence of expectation violation on the subsequent label search Influence of associative learning on consumer behavior: From the perspective of product search experience Influence of different cues on the color-flavor incongruency effect during packaging searching Influence of eating together on brain activation and hedonic evaluation in response to foods Influence of the crossmodal congruency between color and flavor on product evaluations: Evidence from behavioral and oscillatory brain responses Influence of container color on food ratings and choices: Evidence from a desktop VR study Cloud-Based Commensality: Enjoy the Company of Co-diners Without Social Facilitation of Eating Influence of flavor variety and color variety on consumer preference and choices of yogurt bundles Color-flavor interactions in associative learning: Evidence from a computerized matching task A cross-cultural study of beliefs about the influence of food sharing on interpersonal relationships and food choices Self-construal priming modulates the influence of receptacles on food perception Show me the color in your mind: A study of color-flavor associations in virtual reality The color-flavor incongruency effect in visual search for food labels: An eye-tracking study Food Sharing With Choice: Influence on Social Evaluation Transfer of repeated exposure cost via color-flavor associations Grey matter volume and amplitude of low-frequency fluctuations predicts consumer ethnocentrism tendency Receptacle interacts with consumer’s need for touch to influence tea-drinking experience An event-related potential study of consumers’ responses to food bundles Influence of teaware on subjective ratings of, and taste expectations concerning, tea Gender Differences in the Associations Between Gray Matter Volume and the Centrality of Visual Product Aesthetics Crossmodal Correspondences in the Sounds of Chinese Instruments The color-flavor incongruency effect in product evaluation and brand perception Influence of expectations on human path integration The influence of placing orientation on searching for food in a virtual restaurant Influence of virtual color on taste: Multisensory integration between virtual and real worlds On the costs and benefits of using triangles in packaging design Functional and structural basis of the color-flavor incongruency effect in visual search The influence of target knowledge on path integration Influence of route decision-making and experience on human path integration Differential inter-trial effects in the visual search of children, adolescents, and young adults Influence of the color and size of the plate on the subjective ratings of, taste expectations concerning, and willingness‐to‐pay for, Asian noodles Visual Search for Wines with a Triangle on the Label in a Virtual Store The Taste of Typefaces in Different Countries and Languages Does the shape of a cup influence coffee taste expectations? A cross-cultural, online study Do Easterners and Westerners Differ in Visual Cognition? A Preregistered Examination of Three Visual Cognition Tasks The Effects of Receptacle on the Expected Flavor of a Colored Beverage: Cross-Cultural Comparison Among French, Japanese, and Norwegian Consumers Reorientation in uncontinuous virtual reality space Assessing the expectations associated with pharmaceutical pill colour and shape Searching for triangles: An extension to food & packaging Conducting perception research over the Internet: A tutorial review The effect of learning in virtual path integration On tasty colours and colourful tastes? Assessing, explaining, and utilizing crossmodal correspondences between colours and basic tastes Crossmodal associations and subjective ratings of Asian noodles and the impact of the receptacle Influence of the Glassware on the Perception of Alcoholic Drinks Conducting perception research over the Internet: a tutorial review Searching for flavor labels in food products: The influence of color-flavor congruence and association strength When the shape of the glass influences the flavour associated with a coloured beverage: Evidence from consumers in three countries Beverage perception and consumption: The influence of the container on the perception of the contents Cross-cultural differences in crossmodal correspondences between tastes and visual features Does the shape of the glass influence the crossmodal association between color and flavor? A cross-cultural comparison The context of colour–flavour associations in crisps packaging: A cross-cultural study comparing Chinese, Colombian, and British consumers Crossmodal Expectations of Tea Color Based on Flavor: A Preliminary Study with Na?ve Assessors Processing of nonegocentric spatial distance and social distance in a flanker task The Emotional Distractor Previewing Effect in Visual Search Assessing the benefits of multisensory audiotactile stimulation for overweight individuals Age-related differences in the distractor previewing effect with schematic faces of emotions Elimination of sex difference in direction giving The effect of landmarks in human path integration Effects of Basic Path Properties on Human Path Integration Age-related effects in inter-trial inhibition of attention The effect of active selection in human path integration The effect of feature discriminability on the intertrial inhibition of focused attention Spatial updating in superimposed real and virtual environments Electrophysiological evidence of feature-based inhibition of focused attention across consecutive trials Intertrial inhibition of focused attention in pop-out search Shifts of spatial attention in perceived 3-D space