梁嘉琪 - 北京师范大学-香港浸会大学

个人简介

Ms. LIANG Jiaqi is an Assistant Instructor for Public Relations and Advertising Programme in Beijing Normal University–Hong Kong Baptist University United International College. She received her BA degree in Public Relations and Advertising from HKBU (UIC), and MA degree in Communication and New Media (Digital Media stream) with distinction from the City University of Hong Kong. Her research interests include media effects, social influence, mental health, health communication, advertising and society, and creative industries. Up to the end of 2022, Jiaqi has already got several publications on international conferences in Taiwan, Hong Kong, Bali, Macao, Shanghai and so on. Before joining PRA, Jiaqi also got experiences in working as a creative planner and copywriter in a local advertising agency in Guangzhou and mainly severed for the brand P&G. 教育背景 MA in Communication and New Media, City University of Hong Kong BA in Public Relations and Advertising, Hong Kong Baptist University (BUN-HKBU UIC)

研究领域

Media effects, social influence, mental health, health communication, advertising and society, creative industries

近期论文

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Book Chapter Publication Liang, J., & Xu, X. (2021). Native Advertising Discourse Under the Covid-19 Pandemic: The Case of WeChat Official Accounts, In Zhao, X.B.S., Wong, H.C.J., Lowe, C.D., & Monaco, E. (Eds.), Crises Response and the Changing World – Perspectives in Humanities and Social Sciences. Springer. Academic Conference Paper Publications Liang, J., Yan, Y., Wang, X., Yan, J., Qi, Y., & Zhong, L. (2022). Exploring the Effects of Information Quality and Source Credibility on Information Adoption of Restaurant-visiting Postings: The Case of Red. Paper will be presented at Shanghai Jiao Tong University – International Communication Association (ICA) 2022 International New Media Forum, Shanghai. Liang, J., Gao, S., & Jin, J. (2022). Exploring the Differences of Gender Representations in Chinese Blind Dating Reality Show: A Case of You are the One. Paper presented at The Association for Education in Journalism and Mass Communication (AEJMC) Midwinter Conference, Norman, Oklahoma. Liang, J., & Xu, X. (2020). Co-working Space as A Creativity Agglomeration and Social Networking – A Case Study of WeWork and Beeplus Technology. Abstract accepted by the 17th Chinese Cultural Industry New Year Forum, Beijing. Lau, T., Liang, J., & Fu, J. (2019). An Investigation into How Artificial Intelligence on TikTok Facilitates the Use of Nonverbal Communication Amongst Chinese Adolescents. Paper presented at ICA Regional Conference 2019, Bali.