冯松明 - 北京师范大学-香港浸会大学

个人简介

Dr. Songming Feng is an Assistant Professor in the Program of Public Relations and Advertising in the Department of Communication of the Faculty of Humanities & Social Sciences at UIC. As a Chinese national, Dr. Feng's education and life experience span three continents – received undergraduate euducation in China, fulfilled master level study in the US, and earned a PhD in Europe. His research lies at the intersection of media, communication and marketing, with specific interests on new advertising and marcom formats in the digital age, global communications of Chinese companies and organizations, visual research, consumer culture, and qualitative methods. Before joining UIC, Dr. Feng worked as a Lecturer in Marketing for two years at Jönköping International Business School in Sweden. Prior to his academic career, Dr. Feng worked in the marketing communications industry at Beijing and New York with stints at PR agencies and Fortune 500 corporate inhouse departments. Education PhD in Business Administration, Jönköping International Business School, Jönköping University (Sweden) MBA, University of Texas at Dallas (USA) MA in Communication, Southern Methodist University (USA) BA in English Language and Literature, Wuhan University (China)

研究领域

Public relations, advertising， marketing communication

近期论文

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Journal article Feng, S., Berndt, A., & Ots, M. (2023). Residents and the place branding process: socio-spatial construction of a locked-down city’s brand identity. Journal of Place Management and Development, 16(3), 440-462. DOI: https://doi.org/10.1108/JPMD-02-2022-0018 Feng, S., Berndt, A., & Ots, M. (2023): Residents’ videographic practices on TikTok (Douyin): Enacting and communicating social sustainability during a COVID-19 lockdown. Journal of Media Business Studies. DOI: https://doi.org/10.1080/16522354.2023.2207160 Feng, S., & Ots, M. (2018). Seeing native advertising production via the business model lens: The case of Forbes’s BrandVoice unit. Journal of Interactive Advertising, 18(2), 148-161. DOI: https://doi.org/10.1080/15252019.2018.1491349 Book chapter Feng, S. (2023). Walking out of the shadow: Observations at Qualitative Camp during my PhD journey. In L. Browning, J.-O. Sørnes, F. Lindberg, & F. Soelberg (Eds.), Transformative learning: Autoethnographies of qualitative research participants. London: Palgrave Macmillan. DOI: https://doi.org/10.1007/978-3-031-20439-5_12 Thesis Feng, S. (2020). Craft production in The Kingdom of Crystal (Glasriket) and its visual representation: Constructing authenticity in cultural/marketing production (doctoral thesis). Jönköping, Sweden: Jönköping International Business School, Jönköping University. Link: http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48485 Conference paper Feng, S., Berndt, A., & Ots, M. (2021). Striving for a sustainable and resilient life amidst the Covid-19 pandemic: An analysis of Wuhan residents’ short video production on social media app Douyin during the lockdown. Paper presented at the conference of EMMA (Europe Media Management Association), October 27-29, 2021, Jönköping, Sweden. It was nominated as a candidate of the Best Paper Award and won the Best Presentation Award. Link: https://www.media-management.eu/emma-best-paper-award-candidates/ Feng, S., & Ots, M. (2015). Content marketing: A review of academic literature and future research directions. Paper presented at the conference of EMMA (Europe Media Management Association), May 28-29, 2015, Hamburg, Germany. Trade publication Feng, S. (2005, March). The power of cause-related marketing: Female fashion brand Liz Claiborne built via anti domestic violence programs. Successful Marketing. Link: http://www.emkt.com.cn/article/201/20188.html