蒋阳芷 - 北京师范大学-香港浸会大学

个人简介

蒋阳芷博士现任UIC公关与广告学助理教授，任教广告品牌管理和公关写作课程。蒋博士毕业于美国路易斯安纳州立大学，获传播学博士学位。她的研究领域包括企业社会责任，关系建立与维系，企业传播，企业内部沟通，健康传播，和社交网大数据建模分析。蒋博士的研究论文曾多次在国际研讨会议上获奖。她的研究成果也在多个SSCI的传播顶刊上刊登。教学 Branding in Advertising Public Relations Writing

研究领域

Strategic communication in social networks, primarily investigating corporate social responsibility (CSR) communication strategies, shared meaning, organization-public relationship (OPR) management, brand-consumer engagement (BCE), and social network analysis

近期论文

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Jiang, Y. & Park, H. (2022, May). We are on the same page: Strategic internal communication for creating shared meaning of corporate social responsibility with employees. Submitted to 72nd annual International Communication Association conference, Paris, France. Jiang, Y. & Kim, S. (2022, March). Key to excellent CSR communication: The shared meaning of CSR. Accepted for presentation at the 25th International Public Relations Research Conference (IPRRC), Orlando, FL, the United States. Kim, S. & Jiang, Y. (2022, March). The effects of celebrities and framing on AAPI activism engagement. Accepted for presentation at the 25th International Public Relations Research Conference (IPRRC), Orlando, FL, the United States. Jiang, Y. & Kim, S. (2021, November). How corporations be in the spotlight through Corporate Social Responsibility (CSR) communication: Transforming to a strategic network approach to public supports. Accepted for presentation at the National Communication Association 107th conference, Seattle, WA, the United States. Jiang, Y. & Kim, S. (2021, November). The power of public diplomacy strategies on social media during the China-U.S. trade war. Accepted for presentation at the National Communication Association 107th conference, Seattle, WA, the United States. Kim, S. & Jiang, Y. (2021, March). Big-data meta-analysis in the last quarter century of communication research: Four subfields of journalism, political communication, PR, and advertising. Accepted for presentation at the annual International Public Relations Research Conference (virtual meeting). Jiang, Y. (2020, August). Emotions and political participation: The impacts of discrete emotions on citizens’ voting likelihood. Accepted for presentation at the Association for Education in Journalism and Mass Communication 103rd annual conference, San Francisco, the United States. [Second Place: Student Paper] Jiang, Y. & Park, H. (2020, August). Mapping CSR communication networks on social media: The influence of communication tactics on public responses. Accepted for presentation at the Association for Education in Journalism and Mass Communication 103rd annual conference, San Francisco, the United States. [Best Poster Award] Kim, S., Chon, M., & Jiang, Y. (2020, August). Who says what to whom on Twitter: Exploring the roles of mass media and opinion leaders on a gun issue via two-step flow and network agenda-setting. Accepted for presentation at the Association for Education in Journalism and Mass Communication 103rd annual conference, San Francisco, the United States. Jiang, Y. & Park, H. (2020, May). Uncovering the effects of CSR appeals and message sources on consumers’ cognitive and behavioral responses to branded content on Instagram. Accepted for presentation at the 70th annual International Communication Association conference, Gold Coast, Australia. Li, R., Han, J., & Jiang, Y. (2020, May). Who tells the story matters: The effects of bandwagon cues and source credibility on storytelling. Accepted for presentation at the 70th annual International Communication Association conference, Gold Coast, Australia. Jiang, Y. & Kim, S. (2020, March). Uncovering the effect of digital corporate social responsibility communication strategies: A path through perceived legitimacy and perceived interactivity. Accepted for presentation at the annual International Public Relations Research Conference, Orlando, FL, the United States. Jiang, Y. (2019, November). Understanding CSR communication on Twitter: A network analysis of CSR-related tweets. Accepted for presentation at the National Communication Association 105th conference, Baltimore, MD, the United States. Jiang, Y. (2019, August). CSR communication on Twitter: How influential are socially responsible companies communicating CSR issues on Twitter. Accepted for presentation at the Association for Education in Journalism and Mass Communication 102 nd annual conference, Toronto, Canada. [Nominated for the second annual AEJMC Research Prize for Professional Relevance] Park, H. & Jiang, Y. (2019, August). A human touch and content matter for consumer engagement: Understanding how brand communication on social media can leverage consumer motivations for engagement. Accepted for presentation at the Association for Education in Journalism and Mass Communication 102 nd annual conference, Toronto, Canada. Jiang, Y. (2018, November). Media agenda setting and CSR disclosure: A content analysis of newspapers and 10 industries’ annual CSR reports in China. Accepted for presentation at the National Communication Association 104 th conference, Salt Lake City, UT, the United States. Jiang, Y. & Ferguson, M.A. (2018, May). Excellence in corporate social responsibility communication strategies: 100 Chinese and international logistics companies. Accepted for presentation at the 68th annual International Communication Association conference, Prague, the Czech Republic. [Graduate School Dean’s Office Award; Graduate Student Travel Award] Park, H. & Jiang, Y. (2020). A human touch and content matter for consumer engagement: Understanding how brand communication on social media can leverage consumer motivations for engagement. Corporate Communications: An International Journal, 26(3), 501-520. https://doi.org/10.1108/CCIJ-01-2020-0033 Jiang, Y. & Park, H. (2021). Uncovering the effects of CSR appeals and message sources on consumers’ cognitive and behavioral responses to branded content on Instagram. Journal of Interactive Advertising, 21(3), 209-224. https://doi.org/10.1080/15252019.2021.1973930 Jiang, Y. & Park, H. (2021). Mapping CSR communication networks on social media: The influence of communication tactics on public responses. Public Relations Review, 48(1), 102143. https://doi.org/10.1016/j.pubrev.2021.102143