Wonkyung KIM - 北京师范大学-香港浸会大学

个人简介

金博士于2018年加入PRA专业，目前教授广告与社会，传播学研究，语言，媒体与文化等课程。金源庚女士在加入UIC之前，她曾在密歇根州立大学教授课程。她的研究主要针对社交媒体上的消费者行为，例如消费者对电子口碑宣传（eWOM）的反应。她的研究聚焦于了解消息属性和消息接收者个性特征对各种社交媒体平台的消费者参与的影响。她的作品曾发表在《Cyberpsychology，Behavior，and Social Networking》，《Journal of Interactive Advertising》《Communication Studies》，《Media Psychology》和《American Behavioral Scientist》等期刊上。她曾在许多会议上展示过她的作品，包括the American Academy of Advertising，International Communication Association, and Association for Education in Journalism, and Mass Communication。作为一个心灵旅行者，她总是梦想着她的下一个目的地。

研究领域

electronic word-of-mouth (eWOM) credibility, viral intention, new media technology

近期论文

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Kim, W. (2022). Shopping with AI: Consumers’ Perceived Autonomy in the Age of Artificial Intelligence. In Nam, Jung, S. Lee (Eds.) Human-Centered Artificial Intelligence: Research and Applications. Elsevier. Alhabash, S., McAlister. A. R., Kim, W., Lou, C., Cunningham, C., Quilliam, E., & Richards, J. I. (2016). Saw it on Facebook, drank it at the bar! Effects of exposure to Facebook alcohol ads on alcohol consumption, Journal of Interactive Advertising, 16(1), 44-58. ♦SCOPUS Boster, F. J., Liu, W., Thanomwong, P., Ying, C., Kim, W., Salmon-Seidmann, N. D., & Salmon, C. T. (2016). Communicating to Influence Perceptions of Social Stigma: Implications for the Use of Signs by the Homeless as a Means of Soliciting Funds, American Behavioral Scientist, 60(11), 1293-1305. ♦SSCI Kim, W., & Park, T. (2016). Factors Leading to Viral Intention on Exercise Posts. In International Conference on Social Computing and Social Media (pp. 123-129). Springer International Publishing. Alhabash, S., Almutairi, N., Lou, C., & Kim, W. (2017). Pathways to Virality: Psychophysiological Responses Preceding Likes, Shares, Comments, and Status Updates on Facebook. Media Psychology, 22(2),196-216. ♦SSCI Boster, F. J., Liu, W., Cheng, Y., Kim, W., Shaikh, S. (2017). The Suasory Force of Sticky Messages: An Application to the Application of Sunscreen. Communication Studies, 69(1), 4-22. ♦ESCI Kim, W., Lee, S. (co-first authors), Park, T., Peng, W. (2017). The Psychological Effects of Playing Exergames: A Systematic Review. Cyberpsychology, Behavior, and Social Networking, 20(9), 513-532. ♦SSCI Lou, C., Xie, Q., Yang, F., Kim, W. (2019). Does Non-Hard-Sell Content Really Work? Leveraging the Value of Branded Content Marketing in Brand Building. Journal of Product & Brand Management, 28(7), 773-786. ♦SSCI Kononova, A., Kim, W., Joo, E., & Lynch, C. (2020). Click, Click, Ad: The Proportion of Relevant (vs. Irrelevant) Ads Matters When Advertising Within Paginated Online Content. International Journal of Advertising, 39(7), 1031-1058. ♦SSCI