个人简介
Park博士于2016年9月加入UIC 成为公共关系与广告专业的全职教师,目前任教公共关系原理,危机管理与风险沟通等课程。他的研究方向是关于在接受新的媒体技术及信任这些信息的时候人类态度和行为的转变。在加入UIC 之前,Park博士曾在韩国与美国从事多年传媒相关工作,有着丰富的行业经验,如:
Orange Institute topic presenter
International Super Computing Conference - 传播与公关总监
Ethiopian National Super Computer Project - 市场与传播顾问
GTC (GPU Technology Conference, San Jose)
Korean Institute of Technology - 社区关系研究员
Korean Supreme Court Public Service Promotion - 研究员
eBay AP - 战略部
Taylor Nelson Sofres Consumer Panel - 市场顾问
研究领域
关于在接受新的媒体技术及信任这些信息的时候人类态度和行为的转变
近期论文
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Peer-Reviewed journals
Cho, Y., & Park, J. (2014). A study of consumer emotion on mobile/smart devices: Utility of emotional responses in evaluative space. The Korean Ad & PR practitioners’ Society, May.
Park, S., Park, J., & Cho, H. (2013). Understanding the element of public service (academic library) brand image: Based on key branding concepts. KSLIS (Korean Society for Library and Information Science), Aug., 1.
Park, J., Park, S., & Cho, H. (2013). Developing a measurement scale to measure library service image and evaluation for as public service – image diagnostics for community service. KSLIS, Nov., 1.
White, C. & Park, J. (2010). Public perception of public relations. Public Relations Review, 36, 319-324.
Other publications
Tenopir, C., Love, A., Park, J., Wu, L., Baer, A. & Mays, R. (2010). The University Investment, Phase II: An Internal study of the Library’s Value to the Grant Process. Library Connect White Paper.
Conference Proceedings
Park, J., Hu, F., & Xiang, Xi. (May, 2017). Understanding public trust perception towards government-dominant public service. Chinese Police Conference in Guangzhou.
Park, J. & White, C. (March, 2013). Mapping and measuring the dimension of trust: Scale development to measure trust in organizations. ICA.