胡帆 - 北京师范大学-香港浸会大学

个人简介

胡帆博士于2012年加入PRA专业，目前任教传播学研究、传播学理论、媒体策划以及说服理论等课程。胡博士从香港浸会大学获得传播学博士学位，她的研究领域包括广告与健康传播的心理认知过程及传播策略。在攻读博士学位前，她曾任职于美国媒体及广告公司，亦曾在中国高校任教，教授传播、广告等课程。在加入UIC前，她亦在加拿大从事市场及媒体调研工作，海外经验丰富。在PRA任教期间，她多次指导学生参加全国大型公关及广告比赛，获优异成绩。

研究领域

Cognitive, emotional, and social effects of persuasive media contents Advertising effects, persuasion, health communication, and food-related communication

近期论文

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Journal articles Shen, F., Lee, S. Y., Sipes, C., & Hu, F. (2012). Effects of media framing of obesity among adolescents. Communication Research Reports, 29(1), 26-33. Chan, K., & Hu, F. (2008). Attitudes toward material possessions among Chinese children, Young Consumers, 9(1), 49-59. Conference presentations Hu, F., & Li, K. (2019, May) The guilty pleasures of out-of-home eating: Effects of food communication environment. Paper to be presented at the International Communication Association annual conference, Washington D.C. (Supported by UIC research grant, R201720) Hu, F., & Zhou, D. Z. (2018, May). Presenting core foods as safe to eat? A content analysis of Chinese newspaper advertisements. Paper presented at International Communication Association annual conference post-conference, Prague, Czech Republic. Hu, F. (2013, August). Attractive model, persuasion and social comparison: An inclusion/ exclusion perspective. Paper presented at the Association for Education in Journalism and Mass Communication annual conference, Washington D.C. Hu, F. (2010, June). A social cognition perspective on the flexibility of social comparison to idealized media images. Paper presented at the International Communication Association annual conference, Singapore. Hu, F., & Wang, N. (2010, June). The (mis)perceivers: Gender differences in self-other body image discrepancies and body dissatisfaction among Chinese emerging adults. Paper presented at the International Communication Association annual conference, Singapore. Hu, F., & Wang, N. (2009, August). Transportation and selective interest in advertising: The cultivation of consumerist values through genre-specific media use. Paper presented the Association for Education in Journalism and Mass Communication annual conference, Boston. Hu, F., Jiang, L. & Wang, N. (2009, June). Chinese diasporic communities online and offline: Internet use and community participation in Canada and the United States. [Top 2 Student Paper] presented at the 7th annual Chinese Internet Research Conference, Annenberg School for Communication, University of Pennsylvania. Hu, F., & Wang, N. (2009, May). Beauty and fashion magazines and college-age women’s appearance-related concerns: The effects of promotion versus prevention reading motives. Paper presented at the International Communication Association annual conference, Chicago.