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Wei, X., Jung, S., & Choi, T. M. (2022). Share it or buy it? Exploring the effects of product brand attachment on commercial sharing services. Journal of Business Research, 153, 115-127. Wei, X., & Jung, S. (2022) Benefit appeals and perceived corporate hypocrisy: Implications for the CSR performance of fast fashion brands. Journal of Product & Brand Management, 31(2), 206-217. Wei, X., Lo, C. K., Jung, S., & Choi, T. M. (2021). From co-consumption to co-production: A systematic review and research synthesis of collaborative consumption practices. Journal of Business Research, 129, 282-294. Chan, H. L., Wei, X., Guo, S., & Leung, W. H. (2020). Corporate social responsibility (CSR) in fashion supply chains: A multi-methodological study. Transportation Research Part E: Logistics and Transportation Review, 142, 102063. Baek, E., Choo, H. J., Wei, X., & Yoon, S. (2020). Understanding the impact of virtual tours of retail stores: How a store brand experience can improve visit intentions?. International Journal of Retail & Distribution Management, 48(7), 649-666. Wei, X., & Jung, S. (2017). Understanding Chinese consumers’ intention to purchase sustainable fashion products: The moderating role of face-saving orientation. Sustainability, 9(9), 1570. doi.org/10.3390/su9091570

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