个人简介
教育背景
香港城市大学市场营销学博士
利啟行博士是工商管理学部市场管理讲师。她在香港城市大学(CityU)获得市场营销博士学位。在加入UIC之前，利博士在城市大学EMBA（中文）项目和案例研究中心担任研究助理。她的研究重点是社交媒体营销中的消费者行为。利博士曾参加美国营销协会(AMA)、美国广告协会(AAA)、营销科学学术年会(JMS)等学术会议。她的一篇研究论文获得了2017年JMS最佳论文奖。.
教学
市场营销原理，商业伦理，商业与社会
近期论文
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Zhu, Chen; Li, Qixing; Liao, Stephen Shaoyi (2013) “Business network-based framework design for financial fraud detection. ”; Vision 2020: Innovation, Development Sustainability, and Economic Growth - Proceedings of the 21st International Business Information Management Association Conference, IBIMA 2013. Vol. 2, pp. 528-538
Li, Qixing, and Dou, Wenyu. (2017). " Evaluating the Effects of Design and Execution Strategy on Advertising Engagement.” Proceeding at 2017 Annual Conference of the American Academy of Advertising, 179-192. Retrieved from https://search.proquest.com/docview/1937670667?accountid=10134
Li, Qixing, and Dou, Wenyu. (2017). "Like Ad, Like Content: Evaluating the Use and Effectiveness of Content-based Advertising in China’s Social Media - A Content Analytic Study.” 2017 Annual Conference of Journal of Marketing Science
Li, Qixing, and Dou, Wenyu (2019). “What Drives Positive eWOM on Native Advertising? The Impact of Design Characteristics and Brand-Content Incongruency” Proceeding at 2019 AMA Summer Academic Conference. Retrieved from https://www.ama.org/wp-content/uploads/2019/08/2019-Summer-AMA-Proceedings.pdf
Li, Qixing, Dou, Wenyu, and Wu Jintao (2019). " Consumers’ Responses to Native vs. Banner Advertising: The Effect of Articulation, Narrative Transportation, and “Aha” Experience.” 2019 Annual Conference of Journal of Marketing Science
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